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6 Steps for Personalized B2B Retargeting Inbound marketing methodologies are on the rise. Companies like IBM and Adobe are continuously pushing the envelope with new and innovative Enterprise Marketing software developments. As marketers, we need …

The Real-Time Challenge of Inbound Marketing Strategies Most marketers recognize the need to prioritize inbound marketing. Whether it involves an exciting travel offer presented on the homepage of a booking website, a message about new …

First-Party Data Cooperative and Why Building a Marketing Signal Network Matters In a world of cross-channel advertising, first-party data is the most valuable and scarce resource available. First-party data is the data that aggregates the most …

Enterprise Marketing Management Platforms and In-Store Beacon Technology Retailers who have taken advantage of beacon technology are approaching an interesting avenue. For anyone who is new to the beacon technology, it is a small piece …

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