At this point, you should be seeing indicators of people clicking on banner ads and going through your website. If you see that most people are not engaging with your call-to-actions (contact sections, forms, registrations, etc.), it’s time to pass your data to the sales team. This is done by sending data through a data exchange facilitator, such as IBM UBX, and then back to your CRM as a sales lead. A company like IBM can easily build and maintain a database of large and mid-size company IP addresses. Nonetheless, most companies will likely be visible in the traffic logs. So by linking visitors with IP data in real-time and connecting them to the IP database, the entire website can be changed to an industry vertical model.
With these 6 steps, start visualizing a flowchart of how you can begin capturing all that wonderful incoming data. Put in the time to determine which software options best suit your business practices and budget. Remember, with all that information becoming more available to companies and marketers themselves, the potential for success is endless