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Digital Analytics

Our specialized approach to digital analytics includes seamless implementation, staff augmentation, and customized attribution models for optimizing marketing activities and driving conversions. Elevate your business with our expertise.

Services > Data & Analytics > Digital Analytics

Our Proven Digital Analytics Framework

With over 18 years of experience, Munvo has been instrumental in empowering clients from diverse industries to enhance and optimize their digital analytics stack, enabling a deeper understanding of their customers and facilitating informed business decisions. Our efficient process swiftly identifies areas of improvement, guiding the development of sustainable and scalable architectures for your business needs.

Architecture & Implementation

  • System and data architecture
  • Integration of analytics and tag management systems
  • Configuration of customer data elements and variables
  • Instance auditing with recommendations of best practices and guidelines

Operationalization

  • Tag management and measurement support
  • Analysis of key metrics and dimensions
  • Training and Q&A of instances
  • Staff augmentation of current teams

Migration and Upgrades

  • Analytics system transition, tag migration across platforms and vendors
  • Adobe xdm schema migration
  • Tag, library, and extension versioning for analytics tools
  • Creation of customer tracking scripts and code update

Campaign and Journey Attribution

  • Systematic campaign tracking templates across multiple channels
  • Customized dashboards for proactive campaign analytics monitoring
  • Identifying the optimal attribution model for client’s customer journey
  • Attribution reports to measure engagement and conversion impact on marketing activities

Architecture & Implementation

  • System and data architecture
  • Integration of analytics and tag management systems
  • Configuration of customer data elements and variables
  • Instance auditing with recommendations of best practices and guidelines

Operationalization

  • Tag management and measurement support
  • Analysis of key metrics and dimensions
  • Training and !&A of instances
  • Staff augmentation of current teams

Migration and Upgrades

  • Analytics system transition, tag migration across platforms and vendors
  • Adobe xdm schema migration
  • Tag, library, and extension versioning for analytics tools
  • Creation of customer tracking scripts and code update

Campaign and Journey Attribution

  • Creating templates for systematic campaign tracking across multiple channels
  • Customized dashboards for proactive monitoring of campaign analytics
  • Determining the right attribution model for client’s customer journey
  • Creating attribution reports to identify which marketing activities lead to highest engagements and conversion / Attribution modeling for customer journey

We Support Your MarTech Stack

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Adobe Experience Manager

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Adobe Audience Manager

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Adobe Analytics

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Adobe Campaign

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Adobe Target

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Unica Interact

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Unica Campaign

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SAS Customer Intelligence

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Salesforce Marketing Cloud

Our Team Specializes in Reporting & Analytics

To elevate your business and propel it to new heights, clear and informative reporting is essential. That's where our technology-agnostic analytics and reporting team comes into play - we are here to ensure you get the utmost value from your analytics tools. With a wealth of experience in working with industry-leading platforms such as Adobe Analytics, Google Analytics, and SAS Analytics, our team is well-equipped to deliver actionable insights that fuel growth and success. By partnering with us, you gain access to a specialized team that understands the intricacies of each platform and can help you harness their full potential.

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Talk With Our Expert

james aziz
James Aziz

AI PRACTICE LEAD

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.

Benefits of Munvo’s Approach

Unified Profiling

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Munvo's approach brings together profiling capabilities and campaign history data into a single, cohesive layer. This integration enhances data consistency and enables a more comprehensive view of customer interactions.

Enhanced Efficiency

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By simplifying the process of unifying Campaign and Delivery data along with customer journeys hosted in cross-channel and cross-system repositories, Munvo significantly improves the efficiency of tracking and analysis. This streamlined approach reduces manual efforts and accelerates insights generation.

Scalable Data Model

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With Munvo's data approach, your data model gains scalability, allowing it to adapt seamlessly to various technologies. This flexibility ensures that your data infrastructure remains agile and future-proof.

Compliance and Governance

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Munvo's data approach incorporates governance rules to ensure compliance with local regulations and industry-standard privacy laws. By adhering to these guidelines, your organization can maintain data integrity and build trust with customers.

Boost Your Stack with Munvo Products

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Get Started Today

Experience the power of data-driven insights and tailored strategies to unlock the full potential of your digital analytics. Our dedicated team at Munvo is ready to elevate your business with expert guidance. Don't miss out on valuable opportunities; reach out to us today and take your analytics to new heights!

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