Sharing KPIs (Key Performance Indicators) between programs has never been easier. When a consumer clicks on a link in an email or newsletter for a particular product or service, this information is stored. Through the use of technical workflows that automatically launch and regularly auto-execute, this KPI data is quickly transmitted and passed on from source to processor.
In this case, Adobe Campaign sends details concerning the number of unique email opens, views, and clicks – as well as recipients who may have ‘abandoned’ the email – back to Adobe Analytics. The total number of email bounces, for example, can help you manage any errors that may have occurred during the delivery, whereas requests to unsubscribe can prompt your enterprise to evaluate the frequency and content of its communications. This encourages your marketing team to reexamine their email efforts, plan around key audiences (both new and returning), and retarget for subsequent waves.
When it comes to integrating Adobe technologies, our consultants have honed their expertise and expanded Munvo’s practice to provide best-in-class support to our clients across a broad range of product integrations. Our Adobe services range from implementation, planning, and product configuration to on-site training and industry best practices. For reliable marketing endeavours, the Munvo team can support your businesses’ integration of Adobe Campaign with Adobe Analytics to ensure the consistent deployment of high quality, high relevance email campaigns that will capture the attention of customers, and prospects alike.