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AJO Whitepaper
Adobe Journey Optimizer

What is

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Journey Optimizer (AJO)?

AJO enables organizations to stitch data from a wide range of data sources, tailor both 1:1 and segment-based communications, and orchestrate and execute automated cross-channel marketing programs from a single canvas.

AJO is real-time customer journey management, simplified.

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Watch a demo of real-time customer journey management brought to you by Adobe Journey Optimizer. Learn how AJO helps to tailor communications, orchestrate marketing programs, and integrate data seamlessly. Simplified and presented by Virag Patel, Practice Director at Munvo.

The Munvo AJO Practice Helps You:

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Elevate your business by driving customer engagement in a new way

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Enable valuable customer experiences by orchestrating omni-channel customer journeys from a single canvas

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Augment your existing tech stack with AJO’s offer decisioning and AI capabilities

Looking to learn how other companies are using Adobe Journey Optimizer to drive customer-centric marketing at their organizations? Review Munvo’s “Adobe Journey Optimizer Use Cases” whitepaper and get inspired!

AJO Use Cases

To download the AJO Use Cases whitepaper,
please fill in the form below…

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Your customers want to feel connected to
you at all times and on every touchpoint

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Use every touchpoint in the customer journey to turn customers into brand advocates and engage with them in a way that seamlessly integrates into their daily lives.

The need has increased beyond email blasts, utilize real-time tools and intelligence to deploy omnichannel campaigns for large campaigns or individual scenarios.

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The need has increased beyond email blasts, utilize real-time tools and intelligence to deploy omnichannel campaigns for large campaigns or individual scenarios.

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By seamlessly stitching data from different sources, you can create a system that personalizes the right message for each individual customer.

By tracking real-time behaviour, you can see when customers are inactive and use that information to create targeted messages that will get them back into your product or service.

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By tracking real-time behaviour, you can see when customers are inactive and use that information to create targeted messages that will get them back into your product or service.

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Create trust that builds long-term relationships with intuitive omnichannel orchestration and personalization.

Let's Get Started

Not sure what you need?
Our Adobe specialists want to hear from you.

Deliver personalized communication at scale from
a single canvas by utilizing AJO features:

Services offered by Munvo to optimize
your Adobe Journey instance:


Have you recently invested in Adobe Journey Optimizer but your organization needs help with implementing it properly within your enterprise MarTech stack? Looking to upgrade to the latest version, but unsure of the right path to follow? Need to integrate Adobe Journey Optimizer into your existing stack making connections to legacy systems and other MarTech products? Munvo’s experience working exclusively with MarTech since 2005 allows us to bring tested frameworks and efficiencies to your projects saving you money and time and ultimately Maximizing your MarTech investment. 

Marketing Transformation

Looking for help translating your marketing visions of customer-centricity or hyper-personalization but not sure where to start? Embarking on a multi-year plan to bring your MarTech to the cutting edge with upcoming organization changes? Having worked in the Marketing Automation space since 2005, Munvo has the right experience to act as your trusted advisor. We can help with all areas of Marketing Transformation, including, but not limited to: 

Data and Analytics
Having invested in MarTech, you understand your customer data is likely the most important asset you have. Reporting dashboards and basic analytics are no longer enough – today’s digital marketers are leveraging customer data at the center of their strategies using CDPs and employing Machine Learning & AI to discover previously unknown patterns and signals within data. Our Data and Analytics teams have experience with all our partner platforms and more to help you boost your return on investment.

Marketing Operations

Whether you need to augment your team capabilities with certified users of Adobe Journey Optimizer to account for a peak in campaign bandwidth or need help running an Application Helpdesk with 24/7 Support for your team, Munvo can help. With deep experience in MarTech we also have the ability to conduct customized, highly impactful training for your team using Adobe Journey Optimizer to maximize your use of your investment. 



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Plus Company Privacy Policy


(Canada) EN

Updated as of September 11th. 2023


Plus Company respects the privacy of its customers.

This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.

We may update this Policy (see “Changes to the Policy” below).

You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.

What is personal information?

Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.

We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.

Information collection and use

We collect personal information …

  • From you
  • Using automated technology when you visit our Site or communicate with us through email
  • When third parties, such as service providers, collect such personal information on our behalf

When do we collect your personal information?

  • When you browse our site
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What type of personal information do we collect?

  • Usage information – IP address, information on the device, domain name, browser used to visit our site, pages displayed, time spent on a page, link clicks
  • With your consent, we may have access to your geolocation and
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  • Information you provide to us, such as personally identifiable information or contact information, as well as your comments or questions.

Why do we need it?

  • To better understand how you use our Site.
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With whom do we share this personal information?

As part of our business operations, we may disclose personal information to the following categories of third parties:

  • Consultants, service providers and contractors we use to support our business and operations (e.g., hosting or operating our Site and services, data collection, reporting, Site metrics and analytics, data analysis, fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services.
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Where is your personal information stored?

We currently retain personal information in North America.

We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.

If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.

Retention of personal information

We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

Intended audience of Site

Our Site, social media accounts and online activities are intended for persons aged 17 and over. Therefore, we do not request personal information from minors aged 16 years or younger, nor do we knowingly collect such information from minors aged 16 or younger. If you are not 17 or older, you should not visit or use our Site.

How do we protect your personal information?

We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.

We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.

Your rights with regard to your personal information

Right to access and correct

You may request access to and obtain a copy of the personal information we hold about you.

If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.

You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.

Right to withdraw your consent

You may request to withdraw your consent to our use or disclosure of your personal information.

In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.

To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.

Once your request has been received, we will respond in writing within 30 days.

Cookies and other automated technology

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application or email and is used to track activity. Web beacons are also sometimes referred to as pixels and tags. We and/or third parties, including our service providers on our behalf, may use cookies, web beacons and other similar technology to collect information for the purposes described in this Policy, including analytics and monitoring performance and improvement of our Site (traffic, errors, page load time, popular pages, etc.). Before using these technologies to geolocate you or evaluate certain characteristics about you, such as your personal preferences, interests or online behaviour, we will ask for your permission by informing you how to enable such features. We use Google Analytics to understand how our Site, services and products perform and how you use them. To learn more about how Google processes your data, visit To change your settings relating to cookies and other automated technology, visit our Cookie Manager.
For information and questions about the use of your personal information or this Policy, you may contact our Privacy Officer at
This Policy may be revised from time to time for any reason. In such a case, we will notify you of such changes by indicating the date of the last update. Review the Policy before submitting personal information or using our Site, services or social media pages.