Marketing specialists rejoice in the wake of Adobe Experience Manager’s (AEM) 6.5 release. As certified Adobe marketing solutions partners, the consultants here at Munvo have responded with an overwhelming sense of enthusiasm. This latest upgrade involves cutting-edge features to better support digital marketers and IT developers alike. From automatic scaling to quick edit and personalization functions, you’ll be able to refine your AEM practice, and as a result, enhance your customer’s overarching experience.
In this article, we dig deeper to demonstrate how you can take full advantage of AEM’s latest capabilities and lead in Customer Experience Management (CXM) – from the beginning to the very end of your next campaign.
One major priority of AEM’s recent upgrade is to provide users with a faster and more efficient virtual workspace. Put simply, Version 6.5 was designed to both customize and consolidate marketing operations. It can, primarily, be used to edit Single Page Applications (SPAs), such as websites built using the React or Angular JavaScript frameworks.
The Adobe Asset Link, now readily available, also permits users to locate and reuse their digital assets directly within Adobe Photoshop, Illustrator, and InDesign. At the same time, the Brand Portal transfer service promotes teamwork through the collaborative management of these digital assets. By facilitating the process of editing and reworking marketing material, AEM empowers its users to make changes in real time.
AEM’s cloud agility solidifies your company’s IT support with backup so that team members are prepared to spring into action, should any issues arise. Users can optimize workflows through an accelerated speed-up delivery that will consistently deploy and regulate digital campaigns, expediting their time to market. In fact, AEM’s new autoscaling service detects spikes and drops in traffic as they occur, which instantly alters the number of active servers running. AEM 6.5 tracks all activity to minimize downtime, reduce risks, and ensure that no customer experience is hindered by technical difficulties.
In addition to these functions, the Automated Forms Conversion service digitizes data capture by converting original print to adaptive, device-friendly forms. Adobe’s upgrade includes a Smart Crop tool that is tailored to accommodate video content on just about any device – whether it be a laptop, desktop computer, or mobile phone. Perhaps most impressively, this feature (powered through Adobe Sensei’s AI) can intuitively identify and crop the most vital facets of your video in order to produce a refined online viewing experience for your audience. In a world where consumers own and actively use multiple devices, personalization is key. It is imperative that your business adjusts to all possible channels – a goal that is increasingly attainable with AEM 6.5.
Keeping today’s competitive climate in mind, it is worth showing your customers just how much you value them, no matter what industry you’re in. After all, consumers are empowered to navigate digital platforms (and dismiss them!) at a speed that is unprecedented. The quality of your marketing initiatives depends on a solid digital transformation strategy. That’s why our Munvo consultants are eager to employ and experiment with Adobe’s latest version. With AEM 6.5, users can now convey relevant and personalized messages so that they are highly effective, carefully controlled, and humanizing in essence.
“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.
Plus Company respects the privacy of its customers.
This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.
We may update this Policy (see “Changes to the Policy” below).
You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.
Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.
We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.
We collect personal information …
When do we collect your personal information?
What type of personal information do we collect?
Why do we need it?
As part of our business operations, we may disclose personal information to the following categories of third parties:
We currently retain personal information in North America.
We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.
If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.
We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.
We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.
We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.
Right to access and correct
You may request access to and obtain a copy of the personal information we hold about you.
If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.
You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.
Right to withdraw your consent
You may request to withdraw your consent to our use or disclosure of your personal information.
In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.
To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.
Once your request has been received, we will respond in writing within 30 days.