Discover best practices, stay ahead of the latest trends and learn about Adobe’s new developments. Here are some things we are excited to learn more about at the Summit:
1) Data-driven Personalization
Personalization has been a hot topic amongst brands looking to elevate their customer experiences. Munvo has seen this topic surface in the travel and hospitality industry. During the Adobe Summit, you will learn how companies are using data-driven personalization to put the customer at the center of their strategies, campaigns, and messaging.
Attracting new customers and building lasting relationships across channels can be a challenge. That is why companies are focusing on digital-first and customer journey strategies to improve the customer experience. You can attend sessions at the Adobe Summit focusing on omnichannel marketing and optimization, personalization at scale, customer data management, and more.
Adobe has recently launched a new product: Adobe Journey Optimizer. AJO enables marketers to deliver highly personalized communications that fit smoothly in customer journeys. If you are looking to build customer journeys, schedule messages and tailor individual communications, all from a single visual canvas, AJO if your tool. During Adobe Summit, Adobe will explore market trends, use cases, tips and tricks, and more.
Munvo is excited to attend the virtual Adobe Summit from March 15-17, 2022. The event will cover key topics like data-driven personalization, customer journey strategies, and Adobe’s new tools.
Attendees can learn about how companies like Marriott are using data to enhance customer experiences, explore digital-first strategies for customer engagement, and discover Adobe Journey Optimizer (AJO) for managing personalized communications. The Summit offers valuable insights into best practices and the latest trends in digital marketing.