Customer Data Platform (CDP) Services

Understand your data siloes and transition to agile, flexible, and scalable databases to improve customer engagement. Re-think your customer data and learn how CDPs can play a powerful role in your evolving MarTech stack.

Services > Data & Analytics > Customer Data Platform (CDP) Services

What is a Customer Data Platform (CDP)?

CDPs are designed for you, the multi-channel marketer. They allow the creation of a persistent, unified customer database that is accessible to other systems. Effectively creating a single source of truth, 'golden record' of your customer profiles.

CDPs simplify the process of ingesting raw customer datasets from multiple sources in a timely way.

CDPs further provide marketers with tools to automate the process of personalizing customer journeys by activating customer relevant marketing channels.

ico1
Audiences
- Audience definition
- Segments and audience creation & strategy
- Guidance on best practices for audiences
ico2
Integration & enablement
- Architecture & design of CDP
- CDP Implementation
- Data integration for complex audience schemas
- Complex migrations to other platforms
- Client training and documentation
- Desk-side coaching
ico3
Operationalization
- CDP operationalization
- Audience management
- Campaign activation & deployment
- Connectivity of new destinations and sources of data
ico4
Platform utilization
- Roadmap and use case development
- Strategic support on how better to use the platforms
- Journey building and omni-channel marketing
ico1
Audiences
- Audience definition
- Segments and audience creation & strategy
-Guidance on best practices for audiences
ico2
Integration & enablement
- Architecture & design of CDP
- CDP Implementation
-Data integration for complex audience schemas
-Complex migrations to other platforms
-Client training and documentation
-Desk-side coaching
ico3
Operationalization
- CDP operationalization
- Audience management
-Campaign activation & deployment
-Connectivity of new destinations and sources of data
ico4
Platform utilization
- Roadmap and use case development
- Strategic support on how better to use the platforms
-Journey building and omni-channel marketing

Talk With Our Expert

james aziz
James Aziz

AI PRACTICE LEAD

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.

CDPs enable you to:

Understand Your Customer

Track behaviour over time by capturing and storing each customer’s data

Personalize Your Messages

Send targeted marketing messages across channels

Drive
Growth

Attract and retain customers through analysis, trends, and models

infographics_D&A
infographics DA mobile v2

In other words you can also think of the CDP as an all-in-one platform that creates a unified profile that is accessible to other systems, where audiences can be created and then be sent through multiple channels for activation.

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Everything you need to know to take the first step with a CDP

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