Services > Data & Analytics > Customer Data Platform (CDP) Services
Customer Data Platform (CDP) Services
Understand your data siloes and transition to agile, flexible, and scalable databases to improve customer engagement. Re-think your customer data and learn how CDPs can play a powerful role in your evolving MarTech stack.
What is a Customer Data Platform (CDP)?
CDPs are designed for you, the multi-channel marketer. They allow the creation of a persistent, unified customer database that is accessible to other systems. Effectively creating a single source of truth, 'golden record' of your customer profiles.
CDPs simplify the process of ingesting raw customer datasets from multiple sources in a timely way.
CDPs further provide marketers with tools to automate the process of personalizing customer journeys by activating customer relevant marketing channels.
Audiences
- Audience definition
- Segments and audience creation & strategy
- Guidance on best practices for audiences
Integration & enablement
- Architecture & design of CDP
- CDP Implementation
- Data integration for complex audience schemas
- Complex migrations to other platforms
- Client training and documentation
- Desk-side coaching
Operationalization
- CDP operationalization
- Audience management
- Campaign activation & deployment
- Connectivity of new destinations and sources of data
Platform utilization
- Roadmap and use case development
- Strategic support on how better to use the platforms
- Journey building and omni-channel marketing
Audiences
- Audience definition
- Segments and audience creation & strategy
-Guidance on best practices for audiences
Integration & enablement
- Architecture & design of CDP
- CDP Implementation
-Data integration for complex audience schemas
-Complex migrations to other platforms
-Client training and documentation
-Desk-side coaching
Operationalization
- CDP operationalization
- Audience management
-Campaign activation & deployment
-Connectivity of new destinations and sources of data
Platform utilization
- Roadmap and use case development
- Strategic support on how better to use the platforms
-Journey building and omni-channel marketing
Talk With Our Expert
James Aziz
AI PRACTICE LEAD
With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.
CDPs enable you to:
Understand Your Customer
Track behaviour over time by capturing and storing each customer’s data
Personalize Your Messages
Send targeted marketing messages across channels
Drive Growth
Attract and retain customers through analysis, trends, and models
In other words you can also think of the CDP as an all-in-one platform that creates a unified profile that is accessible to other systems, where audiences can be created and then be sent through multiple channels for activation.
Benefits of Munvo's Approach
Enable you to make the right choices in CDP solutions
Ensure the first phase of your CDP project can deliver results within 3 months
Enable you to adapt to rapid changes in business strategy or technology
Everything you need to know to take the first step with a CDP
To download the whitepaper, please fill in the form below…
Are you hesitant to make the switch to the cloud? Let us help you make the decision for you! We can talk through your business needs and help you decide if going to the cloud is the best option for your business. We'll work with you to find a plan that best suits your needs and will provide support as you make the transition.
Headquarters
1010 rue Sainte-Catherine Ouest, Suite 900, Montreal, QC Canada, H3B 5L1
By using this website, you agree to our use of cookies to enhance site functionality, website performance, and your online user experience. For more information, please review our Cookie Policy. I ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.