The core of Munvo’s practice with Unica marketing suite derives from the Unica Campaign® and Unica Interact® leadership experience we bring to our clients.

Unica Campaign & Interact (HCL) Consulting

The core of Munvo’s practice with Unica marketing suite derives from the Unica Campaign® and Unica Interact® leadership experience we bring to our clients.

Partners > Unica Campaign & Interact (HCL) Consulting

The Munvo Unica Practice Helps You:

Maximize the value of Unica Campaign Interact to drive personalized and targeted marketing campaigns.

Streamline campaign execution to optimize campaign workflows, automate manual tasks, and improve overall efficiency.

Enhance customer engagement through personalized and relevant interactions to create tailored campaigns that resonate with your audience.

4 Pillars of Unica

These four pillars of HCL Unica provide a comprehensive framework for effective marketing technology implementation. By leveraging customer insights, delivering personalized experiences, orchestrating the customer journey, and continually measuring and optimizing efforts, marketers can drive meaningful engagement, build lasting customer relationships, and achieve their marketing goals.

Understanding the Customer

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The first pillar focuses on deeply understanding customers by leveraging data and insights. It involves collecting and analyzing customer data from various sources to create comprehensive customer profiles.

Engaging the Customer

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The second pillar emphasizes the importance of engaging customers across multiple channels and touchpoints. It involves designing and executing targeted campaigns that deliver consistent messaging and experiences across various digital and offline channels.

Orchestrating the Customer Journey

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The third pillar focuses on orchestrating the customer journey across the entire lifecycle. It involves mapping and optimizing the end-to-end customer journey, from initial awareness to post-purchase engagement and loyalty.

Measuring and Optimizing Marketing Efforts

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The fourth pillar emphasizes measuring and optimizing marketing efforts to drive continuous improvement. It involves tracking key performance indicators (KPIs) and analyzing campaign results to gain insights into what works and needs improvement.

Our Unica Practice

Our experience with  Unica extends to every module within the Marketing Solutions suite. In addition to implementing outbound marketing capabilities with Unica Campaign, Munvo can assist with the implementation of multi-channel marketing personalization strategies through the use of Interact. In recent years, Munvo has designed and implemented over 17 unique use cases with Interact, including web-based offers for retailers and ‘Next Best’ call-center action scenarios in the Telco industry.

Unica Partner Since

2005

50+

Projects for Fortune 500 members

17+

Interact Use Cases

190+

Unica Campaign Projects Delivered

Munvo Difference

Since 2005, Munvo has worked with over 70 enterprises on diverse projects involving Unica Marketing Solutions. What began as Unica technology implementations and upgrades expanded into a comprehensive set of Munvo services including integration, run services, and marketing ecosystem roadmapping, to name a few.

Services offered by Munvo to optimize your Unica instance

Implementation

Have you recently invested in Unica technology but your organization needs help with implementing it properly and making the right integrations to your enterprise MarTech stack? Looking to upgrade to the latest version, but unsure of the right path to follow? Munvo’s experience working exclusive with MarTech since 2005 allows us to bring tested frameworks and efficiencies to your projects saving you money and time and ultimately Maximizing your MarTech investment.

Implementation, project scoping, and deployment mapping
Upgrade and Migration to Unica Marketing Solutions
Integration with datamarts, Customer Relationship Management (CRM) solutions, social media networks, and operational systems
Integration of Digital Asset Management with real-time marketing solutions, as well as Demand Side Platform (DSP)
Cloud Migration
Architecture and Environment Optimization
Managed Infrastructure

Marketing Transformation

Looking for help translating your marketing visions of customer-centricity or hyper-personalization but not sure where to start? Embarking on a multi-year plan to bring your MarTech to the cutting edge with upcoming organization changes? Having worked in the Marketing Automation space since 2005, Munvo has the right experience to act as your trusted advisor. We can help with all areas of Marketing Transformation, including, but not limited to:

Data and Analytics

Having invested in MarTech, you understand your customer data is likely the most important asset you have. Reporting dashboards and basic analytics are no longer enough – today’s digital marketers are leveraging customer data at the center of their strategies using CDPs and employing Machine Learning & AI to discover previously unknown patterns and signals within data. Our Data and Analytics teams have experience with all our partner platforms and more to help you boost your return on investment.

Marketing Operations

Whether you need to augment your team capabilities with certified users of products within Unica to account for a peak in campaign bandwidth or need help running an Application Helpdesk with 24/7 Support for your team, Munvo can help. With deep experience in MarTech we also can conduct customized, highly impactful training for your team to maximize your use of your investment.

Ready to Upgrade to the Latest Version of Unica
and Unlock its Powerful New Features?

By upgrading to Unica V12, our client successfully integrated an EMM (Enterprise Marketing Management) application into their tech stack. This integration empowered their team, comprising more than 200 users, to efficiently track the statuses, details, and deliverables of their marketing projects. As a result, the upgrade significantly enhanced transparency and accountability within their marketing departments, enabling smoother operations and improved project management.

Learn how an IT solutions company unlocked new capabilities by upgrading Unica to v12

Maximize your MarTech Investment!

With our expertise in Unica since 2005, Munvo has extensive experience with complex MarTech stacks and upgrades. We’ll be your trusted advisor, guiding you through the process to ensure you fully utilize all the features and benefits of your MarTech. Contact us today, and let’s start maximizing your marketing potential together. You can also book a meeting directly with our Marketing Solutions Advisor.

Contact Us

Unica Resources

Munvo Products Further Enhance Your Unica Stack With:

Headquarters

525 Av. Viger Ouest, Suite 400, Montreal, QC Canada, H2Z 0B2

+ 1 (514) 223 3648 – Sales Inquiries

+ 1 (514) 392 9822 – General

sales@munvo.com

Unica Campaign & Interact (HCL) Consulting

Unica Campaign & Interact (HCL) Consulting

The Munvo Unica Practice Helps You: