Partners > Unica Campaign & Interact (HCL) Consulting

The core of Munvo’s practice with Unica marketing suite derives from the Unica Campaign® and Unica Interact® leadership experience we bring to our clients. 

Unica Campaign & Interact (HCL) Consulting

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Unica Campaign & Interact (HCL) Consulting

The core of Munvo’s practice with Unica marketing suite derives from the Unica Campaign® and Unica Interact® leadership experience we bring to our clients. 

The Munvo Unica Practice Helps You:

value

Maximize the value of Unica Campaign Interact to drive personalized and targeted marketing campaigns.

Streamline campaign execution to optimize campaign workflows, automate manual tasks, and improve overall efficiency.

engage

Enhance customer engagement through personalized and relevant interactions to create tailored campaigns that resonate with your audience.

4 Pillars of Unica

These four pillars of HCL Unica provide a comprehensive framework for effective marketing technology implementation. By leveraging customer insights, delivering personalized experiences, orchestrating the customer journey, and continually measuring and optimizing efforts, marketers can drive meaningful engagement, build lasting customer relationships, and achieve their marketing goals.

Understanding the Customer

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The first pillar focuses on deeply understanding customers by leveraging data and insights. It involves collecting and analyzing customer data from various sources to create comprehensive customer profiles.

Engaging the Customer

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The second pillar emphasizes the importance of engaging customers across multiple channels and touchpoints. It involves designing and executing targeted campaigns that deliver consistent messaging and experiences across various digital and offline channels.

Orchestrating the Customer Journey

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The third pillar focuses on orchestrating the customer journey across the entire lifecycle. It involves mapping and optimizing the end-to-end customer journey, from initial awareness to post-purchase engagement and loyalty.

Measuring and Optimizing Marketing Efforts

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The fourth pillar emphasizes measuring and optimizing marketing efforts to drive continuous improvement. It involves tracking key performance indicators (KPIs) and analyzing campaign results to gain insights into what works and needs improvement.

Our Unica Practice

Our experience with  Unica extends to every module within the Marketing Solutions suite. In addition to implementing outbound marketing capabilities with Unica Campaign, Munvo can assist with the implementation of multi-channel marketing personalization strategies through the use of Interact. In recent years, Munvo has designed and implemented over 17 unique use cases with Interact, including web-based offers for retailers and ‘Next Best’ call-center action scenarios in the Telco industry.

Unica Partner Since 

2005

50+

Projects for Fortune 500 members

17+

Interact Use Cases

190+

Unica Campaign Projects Delivered

Munvo Difference

Since 2005, Munvo has worked with over 70 enterprises on diverse projects involving Unica Marketing Solutions. What began as Unica technology implementations and upgrades expanded into a comprehensive set of Munvo services including integration, run services, and marketing ecosystem roadmapping, to name a few.

Services offered by Munvo to optimize your Unica instance

Implementation
Have you recently invested in Unica technology but your organization needs help with implementing it properly and making the right integrations to your enterprise MarTech stack? Looking to upgrade to the latest version, but unsure of the right path to follow? Munvo’s experience working exclusive with MarTech since 2005 allows us to bring tested frameworks and efficiencies to your projects saving you money and time and ultimately Maximizing your MarTech investment.

Marketing Transformation
Looking for help translating your marketing visions of customer-centricity or hyper-personalization but not sure where to start? Embarking on a multi-year plan to bring your MarTech to the cutting edge with upcoming organization changes? Having worked in the Marketing Automation space since 2005, Munvo has the right experience to act as your trusted advisor. We can help with all areas of Marketing Transformation, including, but not limited to:

Data and Analytics
Having invested in MarTech, you understand your customer data is likely the most important asset you have. Reporting dashboards and basic analytics are no longer enough – today’s digital marketers are leveraging customer data at the center of their strategies using CDPs and employing Machine Learning & AI to discover previously unknown patterns and signals within data. Our Data and Analytics teams have experience with all our partner platforms and more to help you boost your return on investment.

Marketing Operations
Whether you need to augment your team capabilities with certified users of products within Unica to account for a peak in campaign bandwidth or need help running an Application Helpdesk with 24/7 Support for your team, Munvo can help. With deep experience in MarTech we also can conduct customized, highly impactful training for your team to maximize your use of your investment.

Ready to Upgrade to the Latest Version of Unica
and Unlock its Powerful New Features?

By upgrading to Unica V12, our client successfully integrated an EMM (Enterprise Marketing Management) application into their tech stack. This integration empowered their team, comprising more than 200 users, to efficiently track the statuses, details, and deliverables of their marketing projects. As a result, the upgrade significantly enhanced transparency and accountability within their marketing departments, enabling smoother operations and improved project management.

upgrading-to-unica-v12-PDF-page1

Learn how an IT solutions company unlocked new capabilities by upgrading Unica to v12

Maximize your MarTech Investment!

With our expertise in Unica since 2005, Munvo has extensive experience with complex MarTech stacks and upgrades. We'll be your trusted advisor, guiding you through the process to ensure you fully utilize all the features and benefits of your MarTech. Contact us today, and let's start maximizing your marketing potential together. You can also book a meeting directly with our Marketing Solutions Advisor.

BOOK A DISCOVERY CALL

Maximize your MarTech Investment!

With our expertise in Unica since 2005, Munvo has extensive experience with complex MarTech stacks and upgrades. We'll be your trusted advisor, guiding you through the process to ensure you fully utilize all the features and benefits of your MarTech. Contact us today, and let's start maximizing your marketing potential together. You can also book a meeting directly with our Marketing Solutions Advisor.

BOOK A DISCOVERY CALL

Maximize your MarTech Investment!

With our expertise in Unica since 2005, Munvo has extensive experience with complex MarTech stacks and upgrades. We'll be your trusted advisor, guiding you through the process to ensure you fully utilize all the features and benefits of your MarTech. Contact us today, and let's start maximizing your marketing potential together. You can also book a meeting directly with our Marketing Solutions Advisor.

BOOK A DISCOVERY CALL

Unica Resources

Boost Your MarTech Stack with Munvo Products

In support of the Unica Marketing Solutions suite, MunvoLabs© develops complementary products such as Munvo’s SMS Gateway, Event Gateway and CampaignQA©. These add-ons improve our clients’ capacity to both manage and monitor the execution performance of high-quality marketing campaigns.

Munvo Products Further Enhance Your Unica Stack With:

Headquarters

525 Av. Viger Ouest, Suite 400, Montreal, QC Canada, H2Z 1G6

+ 1 (514) 223 3648 – Sales Inquiries

+ 1 (514) 392 9822 – General

sales@munvo.com

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Plus Company Privacy Policy

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(Canada) EN

Updated as of September 11th. 2023

“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.

Plus Company respects the privacy of its customers.

This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.

We may update this Policy (see “Changes to the Policy” below).

You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.

What is personal information?

Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.

We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.

Information collection and use

We collect personal information …

  • From you
  • Using automated technology when you visit our Site or communicate with us through email
  • When third parties, such as service providers, collect such personal information on our behalf

When do we collect your personal information?

  • When you browse our site
  • When you contact us by phone or email
  • When you communicate with us via social media

What type of personal information do we collect?

  • Usage information – IP address, information on the device, domain name, browser used to visit our site, pages displayed, time spent on a page, link clicks
  • With your consent, we may have access to your geolocation and
    site-navigation patterns.
  • Information you provide to us, such as personally identifiable information or contact information, as well as your comments or questions.

Why do we need it?

  • To better understand how you use our Site.
  • To modify or improve our Site, services and business activities.
  • For marketing, research and legal purposes.
  • To comply with our policies, procedures and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes and enforcing our legal agreements and policies.

With whom do we share this personal information?

As part of our business operations, we may disclose personal information to the following categories of third parties:

  • Consultants, service providers and contractors we use to support our business and operations (e.g., hosting or operating our Site and services, data collection, reporting, Site metrics and analytics, data analysis, fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services.
  • Government authorities, agencies, if required to do so by law, regulation or court order, or to respond to governmental and/or law enforcement requests.
  • An acquirer or successor in interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Plus Company or its affiliates, including any negotiation thereof.

Where is your personal information stored?

We currently retain personal information in North America.

We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.

If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.

Retention of personal information

We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

Intended audience of Site

Our Site, social media accounts and online activities are intended for persons aged 17 and over. Therefore, we do not request personal information from minors aged 16 years or younger, nor do we knowingly collect such information from minors aged 16 or younger. If you are not 17 or older, you should not visit or use our Site.

How do we protect your personal information?

We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.

We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.

Your rights with regard to your personal information

Right to access and correct

You may request access to and obtain a copy of the personal information we hold about you.

If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.

You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.

Right to withdraw your consent

You may request to withdraw your consent to our use or disclosure of your personal information.

In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.

To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.

Once your request has been received, we will respond in writing within 30 days.

Cookies and other automated technology

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application or email and is used to track activity. Web beacons are also sometimes referred to as pixels and tags. We and/or third parties, including our service providers on our behalf, may use cookies, web beacons and other similar technology to collect information for the purposes described in this Policy, including analytics and monitoring performance and improvement of our Site (traffic, errors, page load time, popular pages, etc.). Before using these technologies to geolocate you or evaluate certain characteristics about you, such as your personal preferences, interests or online behaviour, we will ask for your permission by informing you how to enable such features. We use Google Analytics to understand how our Site, services and products perform and how you use them. To learn more about how Google processes your data, visit https://policies.google.com/privacy. To change your settings relating to cookies and other automated technology, visit our Cookie Manager.
For information and questions about the use of your personal information or this Policy, you may contact our Privacy Officer at privacy@pluscompany.com.
This Policy may be revised from time to time for any reason. In such a case, we will notify you of such changes by indicating the date of the last update. Review the Policy before submitting personal information or using our Site, services or social media pages.
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