The team at Munvo helps marketers implement and optimize customer journeys within and across MarTech ecosystems. Creating a connected customer experience can be technically challenging, as well as adjusting the content and design of a website to better meet the needs of each individual customer. This involves tailoring the website to the individual visitor in order to make sure they have the best possible experience. Things like “similar items” or “co-buy items” can recommend other items to view without the user having to search for them. This way, customers can navigate through the website more effectively and save time.

• The Paths report shows you the pages that the customer has viewed most frequently before making a purchase.
• The Technology report gives you the ability to see which browsers and devices your users are using, which will help you make better development decisions to prioritize your investments in areas such as website design or mobile optimization.
• The Goal Comparison report helps you see which segments are completing your goals and allows you to design experiences to further capitalize on those segments or new experiences to better target weak performing segments. This valuable report makes it easy to identify where to allocate your resources most effectively.