Personalization for your Mobile Marketing Practice

Personalization for your Mobile Marketing Practice

Enhancing Communications with Munvo’s SMS Gateways

The ‘mobile-first’ mentality has permeated all facets of marketing operations, such as website-building, ecommerce via mobile applications, and the ongoing growth of digital wallets. Smartphones now dictate the way that businesses market themselves and personalize their branded communications. As such, it is crucial to connect with the customers whose handheld devices seldom leave their side.

According to Gartner, SMS open and response rates remain as high as 98% and 45%, respectively, compared to figures of only 20% and 6% for email. For this reason, Munvo developed the SMS Gateway, a flexible software that serves to facilitate intuitive mobile dialogue between businesses and their targeted consumers in near-real time.

With the SMS Gateway, you can convey relevant information and remain in close contact with a set of current or prospective customers. The product’s main features – from its connectors and conversation trees to messaging templates and MMS options – fortify the power of advanced personalization at a speed and capacity that is unprecedented. In this article, we will demonstrate how our team has harnessed this innovative product to support businesses in the pursuit of personalized marketing campaigns.

Find out how Munvo’s SMS Gateway refines mobile marketing practices across all industries to:

Personalize Customer Check-Ins and Travel Offers

Traveling, whether for work or leisure, often requires advanced arrangements that can include lodging, flying, touring, and dining. Travelers want to make the most of their time away – and in the tourism, entertainment, and hospitality industries, their convenience should be your company’s first priority. For instance, when an international airline sought to deploy SMS offers to travelers for exclusive packages from partnering hotels, rental companies, and restaurants, the SMS Gateway prompted our client to look back at each customer’s previous travel history, before finally directing them to the deals or excursions that best suited their interests.

Geotagging can also be implemented to reach travelers when they enter the terminal of an airport. Once they log on to the airport’s free Wi-Fi, the SMS Gateway can initiate a conversation with them via SMS to bring their attention to various promotions. For example, you can solicit customers to purchase roaming data packages from partnering mobile providers. The resulting “Success/Failure” status (based on each customer’s response) can then be saved for future reference.

Personalized SMS messaging ensures that customers stay on top of their itinerary, while granting them the flexibility to modify their plans for a more fulfilling experience, hassle-free. Whether traveling on a family vacation, as a corporate group, or backpacking individually, it is vital to get to know your customers’ distinct needs, or as another one of Munvo’s clients required: to establish communication between their hotel brand and the people checking in. With its ability to form tree-like conversation paths and push lists of SMS numbers to a given short or long code, the SMS Gateway allowed our client to relay key details and limited-time offers to hotel guests; a time-saving initiative that kept them up to date. This information ranged from Wi-Fi passwords, hotel amenities, and room service, to breakfast and pool hours/locations, check-out details, and special event notifications.

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Plus Company Privacy Policy

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(Canada) EN

Updated as of September 11th. 2023

“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.

Plus Company respects the privacy of its customers.

This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.

We may update this Policy (see “Changes to the Policy” below).

You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.

What is personal information?

Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.

We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.

Information collection and use

We collect personal information …

  • From you
  • Using automated technology when you visit our Site or communicate with us through email
  • When third parties, such as service providers, collect such personal information on our behalf

When do we collect your personal information?

  • When you browse our site
  • When you contact us by phone or email
  • When you communicate with us via social media

What type of personal information do we collect?

  • Usage information – IP address, information on the device, domain name, browser used to visit our site, pages displayed, time spent on a page, link clicks
  • With your consent, we may have access to your geolocation and
    site-navigation patterns.
  • Information you provide to us, such as personally identifiable information or contact information, as well as your comments or questions.

Why do we need it?

  • To better understand how you use our Site.
  • To modify or improve our Site, services and business activities.
  • For marketing, research and legal purposes.
  • To comply with our policies, procedures and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes and enforcing our legal agreements and policies.

With whom do we share this personal information?

As part of our business operations, we may disclose personal information to the following categories of third parties:

  • Consultants, service providers and contractors we use to support our business and operations (e.g., hosting or operating our Site and services, data collection, reporting, Site metrics and analytics, data analysis, fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services.
  • Government authorities, agencies, if required to do so by law, regulation or court order, or to respond to governmental and/or law enforcement requests.
  • An acquirer or successor in interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Plus Company or its affiliates, including any negotiation thereof.

Where is your personal information stored?

We currently retain personal information in North America.

We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.

If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.

Retention of personal information

We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

Intended audience of Site

Our Site, social media accounts and online activities are intended for persons aged 17 and over. Therefore, we do not request personal information from minors aged 16 years or younger, nor do we knowingly collect such information from minors aged 16 or younger. If you are not 17 or older, you should not visit or use our Site.

How do we protect your personal information?

We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.

We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.

Your rights with regard to your personal information

Right to access and correct

You may request access to and obtain a copy of the personal information we hold about you.

If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.

You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.

Right to withdraw your consent

You may request to withdraw your consent to our use or disclosure of your personal information.

In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.

To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.

Once your request has been received, we will respond in writing within 30 days.

Cookies and other automated technology

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application or email and is used to track activity. Web beacons are also sometimes referred to as pixels and tags. We and/or third parties, including our service providers on our behalf, may use cookies, web beacons and other similar technology to collect information for the purposes described in this Policy, including analytics and monitoring performance and improvement of our Site (traffic, errors, page load time, popular pages, etc.). Before using these technologies to geolocate you or evaluate certain characteristics about you, such as your personal preferences, interests or online behaviour, we will ask for your permission by informing you how to enable such features. We use Google Analytics to understand how our Site, services and products perform and how you use them. To learn more about how Google processes your data, visit https://policies.google.com/privacy. To change your settings relating to cookies and other automated technology, visit our Cookie Manager.
For information and questions about the use of your personal information or this Policy, you may contact our Privacy Officer at privacy@pluscompany.com.
This Policy may be revised from time to time for any reason. In such a case, we will notify you of such changes by indicating the date of the last update. Review the Policy before submitting personal information or using our Site, services or social media pages.
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