You may be asking yourself: “what is campaignQA?“

Well, campaignQA is a tool that complements your campaign management solution and improves the overall marketing execution process. More than that, it guarantees that your company is not violating any regulatory laws, such as the European Union’s General Data Protection Regulation (GDPR), Canada’s Anti-Spam Legislation (CASL), or California Privacy Law. The IAPP (International Association for Privacy Protection) even published an article that positioned Munvo’s campaignQA as a notable solution for marketers to better comply with such legal stipulations.

Most recently, Munvo’s campaignQA was reintroduced in the updated release of the IAPP’s tech vendor report. The report consolidated several industry-leading technologies, renowned for prioritizing company adherence to privacy laws. In the article, IAPP Associate Editor Ryan Chiavetta, CIPP/US, spoke with Munvo’s Software Development Manager Brad Penwarden about the creation of campaignQA and why omnichannel marketing compliance tools have yet to make it big in the industry.