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Partners > Salesforce > Salesforce Account Engagement

What is Salesforce
Account Engagement?

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Salesforce Account Engagement (formerly Pardot) is a marketing automation tool designed to help B2B companies engage with prospects throughout the sales funnel. With features that focus on lead generation, nurturing, and sales alignment, Account Engagement enables businesses to:

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Generate High-Quality Leads:

Use advanced tools to identify, capture, and track leads across all marketing channels.

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Nurture Prospects:

Develop personalized campaigns that guide leads through the buyer’s journey.

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Align Sales and Marketing:

Provide sales teams with the insights they need to engage prospects effectively.

How Can Munvo Help?

As a certified Salesforce partner, Munvo has years of experience helping businesses maximize their Salesforce investments. With Account Engagement, we focus on:

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Custom Implementation:

Tailor the platform to align with your marketing and sales goals.

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Campaign Optimization:

Design data-driven strategies to boost lead generation and conversions.

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Seamless Integration:

Ensure a smooth connection between Salesforce CRM and Account Engagement.

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Team Enablement:

Provide training and best practices for your marketing and sales teams.

Munvo Consultants are Account Engagement Certified

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Key Features of Salesforce Account Engagement

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Lead Management:
  • Track and manage leads across all stages of the sales cycle.
  • Score and grade leads automatically based on engagement and fit.
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Email Marketing Automation:
  • Create, send, and optimize email campaigns with intuitive tools.
  • Set up automated drip campaigns to nurture leads over time.
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Lead Scoring and Grading:
  • Automatically score leads based on activity, such as email opens, clicks, and form submissions.
  • Grade leads based on demographic and firmographic data to focus on the most promising opportunities.
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Campaign Insights:
  • Get detailed reports on email performance, ROI, and overall campaign success.
  • Use insights to refine strategies and improve future campaigns.
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Sales and Marketing Alignment:
  • Give sales teams access to marketing insights, such as engagement history and lead scores, directly in Salesforce CRM.
  • Sync data seamlessly between marketing and sales for improved collaboration.
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Personalized Experiences:
  • Deliver targeted messages to the right audience at the right time.
  • Leverage AI for next-best-action recommendations and advanced segmentation.
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Lead Management:
  • Track and manage leads across all stages of the sales cycle.
  • Score and grade leads automatically based on engagement and fit.
illustrative icon
Email Marketing Automation:
  • Create, send, and optimize email campaigns with intuitive tools.
  • Set up automated drip campaigns to nurture leads over time.
illustrative icon
Lead Scoring and Grading:
  • Automatically score leads based on activity, such as email opens, clicks, and form submissions.
  • Grade leads based on demographic and firmographic data to focus on the most promising opportunities.
Illustrative icon
Campaign Insights:
  • Get detailed reports on email performance, ROI, and overall campaign success.
  • Use insights to refine strategies and improve future campaigns.
illustrative icon
Sales and Marketing Alignment:
  • Give sales teams access to marketing insights, such as engagement history and lead scores, directly in Salesforce CRM.
  • Sync data seamlessly between marketing and sales for improved collaboration.
illustrative icon
Personalized Experiences:
  • Deliver targeted messages to the right audience at the right time.
  • Leverage AI for next-best-action recommendations and advanced segmentation.
Salesforce Journey Builder

Munvo Offers Support for Salesforce Products

Munvo offers guidance on how to best use all Salesforce products so you can reach every potential customer, leveraging data-rich insights and automated customer journeys. In addition to this, you’ll be able to optimize your messaging for the best results.

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Ready to Elevate Your Salesforce Experience?

Let Munvo help you harness the power of Salesforce Account Engagement to transform your B2B marketing strategy. Together, we’ll streamline your processes, align your teams, and drive measurable growth.

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