5 Best Practices for Successful Mobile Marketing

5 Best Practices for Successful Mobile Marketing

Stay ahead in today’s shifting mobile marketing culture

Today’s ‘mobile-first’ mentality drives marketing campaigns that are increasingly dynamic and highly contextualized. It has never been so crucial to market your business to mobile users whose handheld devices are always in sight. Despite lingering uncertainties surrounding COVID-19, mobile remains the fastest growing channel to engage in meaningful marketing communications. All it takes is the right approach to incorporate response tracking into your marketing automation solution, and to create messages that connect deeply with your targeted audiences.

Munvo’s 5 best practices for mastering your mobile marketing initiatives:

Best Practice #1: Visualize the conversation from your audience’s point of view

We’ve all heard the expression to “put yourself in other peoples’ shoes.” Parallel to that old precept, the best way to build consistent and logical mobile conversations is to imagine or even adopt the recipient’s perspective. What happens to SMS or MMS campaigns if users go off script? Perhaps they’d like to opt out or ask for further assistance? Where else might they veer the conversation?

This is just one major challenge that Munvo’s SMS Gateway©, an Adobe Amplify accredited solution, handles through its personalized response compliance to industry standard keywords—not to mention, customizable or catch-all responses to replies from the recipient.

Fig. 1 SMS Gateway Flowchart Options
Best Practice #2: Leverage conversation trees for real-time engagement

Conversation trees drive interactive dialogues between you and your customers – and there are great tools out there to help you harness them. Munvo’s SMS Gateway enables you to build pre-determined conversations to automate customer engagement (without the frustration of dealing with chat bots!) While chat bots can be great for deploying generic communications without any specific or pre-determined needs, SMS Gateway handles detailed dialogues that involve particular questions, scripts, and processes, predicated on its conversational abilities.

Thanks to key features like node redirection, session handling, and support for regular expressions, SMS Gateway provides marketers with all of the tools that they need to assemble unique conversations according to a variety of use cases.

Fig. 2 SMS Gateway Conversation Trees
Best Practice #3: Personalize your SMS or MMS campaigns

Give your customer engagement a boost with personalized SMS or MMS options. Technologies like SMS Gateway support personalization tags within their nodes, which can then be replaced with the data already acquired from their recipients. With automated, individualized content, you can easily avoid ‘firing and forgetting’ in order to reduce marketing fatigue and substantially increase the quality of your customers’ digital experiences.

Fig. 3 Personalization within the SMS Gateway
Best Practice #4: Expand your digital marketing ecosystem

While Munvo’s SMS Gateway is fully operational on its own, it can also be integrated into any API-driven digital marketing solution. Your system is notified through the use of webhooks, which are sent out as specific nodes are reached. This allows you to react and trigger a particular action in response. Conversely, you can use SMS Gateway as an extension by sending SMS / MMS at the exact moment an event occurs in your system.

munvo sms gateway flowchart
Fig. 4 How the SMS Gateway fits into your Marketing Solution
Best Practice #5: Collect and analyze your data

Contemporary marketers know that data is king. If you want to get ahead of the curve, you need ample data to gain insights on your customers’ behaviours and habits to better develop their customer profiles.

So, how can you make the most of all the data collected by the SMS Gateway? Through a simple API call, you can automatically fetch both transactional and session records, in addition to records of customers who may have opted out. For a quick look, you might use the ‘Tables’ page and browse your data there, or harness the ‘Reporting’ dashboard for a clearer picture of how your SMS campaign is performing.

kpi reporting dashboard
Fig. 5 SMS Gateway’s Reporting Dashboard

Through Munvo’s suggestions, you can tackle your next mobile marketing initiatives and get to know your customers’ preferences, interests, and impulses. Adopting these best practices will enable you to learn more about your recipients, attract targeted audience attention, and further enhance your use of the mobile marketing channel.

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Plus Company Privacy Policy


(Canada) EN

Updated as of September 11th. 2023


Plus Company respects the privacy of its customers.

This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.

We may update this Policy (see “Changes to the Policy” below).

You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.

What is personal information?

Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.

We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.

Information collection and use

We collect personal information …

  • From you
  • Using automated technology when you visit our Site or communicate with us through email
  • When third parties, such as service providers, collect such personal information on our behalf

When do we collect your personal information?

  • When you browse our site
  • When you contact us by phone or email
  • When you communicate with us via social media

What type of personal information do we collect?

  • Usage information – IP address, information on the device, domain name, browser used to visit our site, pages displayed, time spent on a page, link clicks
  • With your consent, we may have access to your geolocation and
    site-navigation patterns.
  • Information you provide to us, such as personally identifiable information or contact information, as well as your comments or questions.

Why do we need it?

  • To better understand how you use our Site.
  • To modify or improve our Site, services and business activities.
  • For marketing, research and legal purposes.
  • To comply with our policies, procedures and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes and enforcing our legal agreements and policies.

With whom do we share this personal information?

As part of our business operations, we may disclose personal information to the following categories of third parties:

  • Consultants, service providers and contractors we use to support our business and operations (e.g., hosting or operating our Site and services, data collection, reporting, Site metrics and analytics, data analysis, fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services.
  • Government authorities, agencies, if required to do so by law, regulation or court order, or to respond to governmental and/or law enforcement requests.
  • An acquirer or successor in interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Plus Company or its affiliates, including any negotiation thereof.

Where is your personal information stored?

We currently retain personal information in North America.

We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.

If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.

Retention of personal information

We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

Intended audience of Site

Our Site, social media accounts and online activities are intended for persons aged 17 and over. Therefore, we do not request personal information from minors aged 16 years or younger, nor do we knowingly collect such information from minors aged 16 or younger. If you are not 17 or older, you should not visit or use our Site.

How do we protect your personal information?

We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.

We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.

Your rights with regard to your personal information

Right to access and correct

You may request access to and obtain a copy of the personal information we hold about you.

If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.

You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.

Right to withdraw your consent

You may request to withdraw your consent to our use or disclosure of your personal information.

In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.

To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.

Once your request has been received, we will respond in writing within 30 days.

Cookies and other automated technology

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application or email and is used to track activity. Web beacons are also sometimes referred to as pixels and tags. We and/or third parties, including our service providers on our behalf, may use cookies, web beacons and other similar technology to collect information for the purposes described in this Policy, including analytics and monitoring performance and improvement of our Site (traffic, errors, page load time, popular pages, etc.). Before using these technologies to geolocate you or evaluate certain characteristics about you, such as your personal preferences, interests or online behaviour, we will ask for your permission by informing you how to enable such features. We use Google Analytics to understand how our Site, services and products perform and how you use them. To learn more about how Google processes your data, visit https://policies.google.com/privacy. To change your settings relating to cookies and other automated technology, visit our Cookie Manager.
For information and questions about the use of your personal information or this Policy, you may contact our Privacy Officer at privacy@pluscompany.com.
This Policy may be revised from time to time for any reason. In such a case, we will notify you of such changes by indicating the date of the last update. Review the Policy before submitting personal information or using our Site, services or social media pages.