Munvo’s Cheat Sheet on Dreamforce 2022
Discover best practices, stay ahead of the latest trends, and learn about Salesforce’s new developments. Here are some things we are excited to learn more about at the Conference:
1) Data-driven Personalization
When it comes to customer experiences, personalization is key. Whether you’re selling a product, providing a service, or engaging with your target audience, it’s important to ensure that your brand’s messaging is tailored to each individual. Marketing Cloud offers powerful means and strategies for applying personalization to your brand’s messaging, so come learn more and discuss how you can apply it to your business.
Session: Automated Real-Time Personalization
2) Customer Journey Strategies
With so many channels to market your business online, it can be hard to know where to start. But that’s where customer journey strategies come in! By focusing on the customer’s entire experience – from initial engagement to loyalty – you can create a better relationship with your customers and increase the likelihood of returning business.
Session: Circle of Success: Plan Marketing Cloud Journey Strategies
3) Customer Data Platform
Marketing Cloud Customer Data Platform enables marketers to capture, unify, segment, and activate all their customer data. It gives marketers a single source of truth for every customer to help them personalize experiences across marketing, commerce, service, sales, and more.
The platform gives you the ability to view customer data in a variety of ways, including as tables, graphs, and text files. You can also use the platform to send automated emails and SMS messages to customers, create lead gen forms, and track conversions from marketing campaigns.
By using customer data platform, you can transform your business from a data collector to an action taker. This will help you make better decisions based on the data that you have collected, which will result in increased profits for your company.
All information regarding the Dreamforce 2022 can be found on their website.
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