The Munvo Perspective

Bringing our perspective and knowledge obtained through years of Marketing Technology experience to topics across our industry and partner network

The Munvo Perspective

Bringing our perspective and knowledge obtained through years of Marketing Technology experience to topics across our industry and partner network

The Munvo Perspective

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Dreamforce 2024 Highlights – Insights from the Munvo Team

Explore key highlights from Dreamforce 2024 in our blog! Discover insights from the Munvo team’s attendance and how these advancements can help elevate your marketing strategies.

Overcoming Post-Launch Challenges – Leveraging Unica Campaign Flowcharts for Accurate Marketing Insights

Discover how to tackle common post-launch marketing challenges with Unica Campaign. In this blog, we explore critical issues and show you how to use Unica Campaign flowcharts to gain accurate insights.

Are Third-Party Cookies Here to Stay?

Dive into the future of digital advertising and data privacy. Learn how Apple's and Google's shifting strategies impact cookies and what it means for marketers.

Munvo Team’s Insights from Adobe AEP Bootcamp in San Francisco

Discover how Munvo consultants Melanie Zuniga and John Kang deepened their expertise at Adobe's AEP Foundations Bootcamp in San Francisco, blending professional growth with memorable city adventures.

Enhancing Data Quality with Automated QA in Unica Campaign

Discover how automated Quality Assurance in Unica Campaign can transform your marketing strategy. Our blog explores practical techniques to enhance campaign accuracy and efficiency.

Tired of Slow Campaigns? Here’s Why You Need Adobe Campaign Classic V8

Read our blog to discover the top reasons why upgrading to Adobe Campaign Classic V8 will transform your marketing strategy! Learn how Munvo can ensure a seamless migration and maximize your marketing efficiency.

Introducing Salesforce Marketing Cloud Growth Edition: A Comprehensive Overview

Read the blog to explore Salesforce Marketing Cloud Growth Edition, built on the Einstein 1 platform. Learn about its AI capabilities, automation, and analytics features.

SMS/MMS vs. WhatsApp Marketing: An Objective Comparison

Discover the key differences between SMS/MMS vs. WhatsApp marketing and learn which channel is best for your business needs with an objective comparison of their strengths and weaknesses.

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Editor's Pick

Unlocking Marketing Potential: Key Takeaways from Salesforce Connections 2024 booking in

Unlocking Marketing Potential: Key Takeaways from Salesforce Connections 2024

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What is Salesforce Data Cloud?

How to Daisy Chain Your Scheduled Flowcharts in Unica Campaign

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Enhancing Performance: Mastering Temporary Tables and Extract Tokens in Unica Campaign

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ActionIQ
Adobe
Salesforce
SAS
Unica
Redpoint
Implementation
Marketing Transformation
Data & Analytics
Marketing Operations
campaignQA
SMS Gateway
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Conferences
Munvo Life

SAS Innovate 2024 Highlights: Innovation and Engagement with Munvo

SAS Innovate 2024 Highlights: Innovation and Engagement with Munvo

Should You Use WhatsApp in Salesforce Marketing Cloud?

Should You Use WhatsApp in Salesforce Marketing Cloud?

Adobe Summit 2024

Adobe Summit 2024 Highlights: Insights and Innovations from Munvo

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Identity Resolution: A Comparative Analysis of Leading Customer Data Platforms

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10 Steps to Enhance Campaign Reach: Integrating Top-Up Techniques with Advanced Merge Processes in Unica Campaign

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Munvo Embarks on a New Journey at Plus Co's Montreal Hub

NRF 2024 Retail’s Big Show: Key Insights

NRF 2024 Retail’s Big Show: Key Insights

Redpoint Healthcare blog

Navigating the Customer 360 Landscape: Unveiling Insights

Unica Data Processing

Unleashing Unica's Triad of Data Processing Powers

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Exciting Times: Munvo Joins the Plus Company Network

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Unlock the Power of SMS Marketing: Drive Engagement and Boost Sales with a MarTech Partner

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Transforming Customer Insights into Effortless Orchestration: A Step-by-Step Guide

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3 Key Takeaways from Salesforce Connections 2023

Top 5 Challenges Solved by Adobe Experience Manager in Digital Marketing

Top 5 Challenges Solved by Adobe Experience Manager in Digital Marketing

SF Connections 2023

Munvo’s Cheat Sheet for Salesforce Connections 2023

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The Power of Real-Time Decision-Making in Enterprises: A Case for Event Gateway

Maximizing the Benefits and Minimizing the Risks: Integrating Generative AI into Your Organization with a Trusted Partner - Salesforce and Open AI

Maximizing the Benefits and Minimizing the Risks: Integrating Generative AI into Your Organization with a Trusted Partner

Munvo Charity Event: Giving Back to the Community - Catherine Shi

Munvo Charity Event: Giving Back to the Community

The Future of Marketing Management: 5 Trends to Watch in 2023 and Beyond

The Future of Marketing Management: 5 Trends to Watch in 2023 and Beyond

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3 Main Takeaways from the 2023 Adobe Summit

At Munvo, Work-Life Balance Isn’t Just a Buzzword - Nadira Rouf

At Munvo, Work-Life Balance Isn’t Just a Buzzword

What does Customer Centricity mean in 2023? Woman shopper carrying designer shopping bags

What does Customer Centricity mean in 2023?

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Is 2023 Really the Year of the CDP?

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How CDPs Create Operational Efficiencies for Asset Managers

4 Key Takeaways for Marketers from SAS Innovate 2022 banner

4 Key Takeaways for Marketers from SAS Innovate 2022

Optimize Your Digital Marketing Campaigns with Adobe Journey Optimizer digital marketing banner

Optimize Your Digital Marketing Campaigns with Adobe Journey Optimizer

Munvo’s Cheat Sheet on Dreamforce 2022 banner

Munvo’s Cheat Sheet on Dreamforce 2022

Workfront & Adobe Experience Manager Assets Essentials: A Powerful Combination graphic

Workfront & Adobe Experience Manager Assets Essentials: A Powerful Combination

Gartner 2022 Marketing Symposium: 3 Key Takeaways people take notes at conference

Gartner 2022 Marketing Symposium: 3 Key Takeaways

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Make an Impression with Personalized Marketing

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An inside look at my first three months at Munvo

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What does it really mean to be a software consultant?

SAS Munvo Webinar Blog

How to enhance your members’ healthcare experience and engagement in a digital-first world

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Munvo’s Cheat Sheet on the Adobe Summit 2022

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3 Steps to Building 1-to-1 Relationships with Event-Based Triggers

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Reach Effective Engagement with SMS Marketing

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5 Benefits of Adobe Workfront

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3 Key Takeaways for Customer Intelligence from SAS Global Forum 2021

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How to Switch to the new Adobe Workfront Experience From Workfront Classic

User Journey Blog

5 Ways to Optimize Customer Journeys in Journey Builder

Salesforce Marketing Cloud Updates

5 Salesforce Marketing Cloud Updates

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The Importance of Customer Journeys on the Customer Experience

Apple iOS15 new privacy features to change marketing strategies

Apple iOS15 new privacy features to change marketing strategies

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Gateway Wins Excellence in Innovation Award at 2021 SAS Global Forum

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The 5 Business Processes of Marketing Resource Management (MRM)

4 Benefits of a Modern CX Stack

4 Benefits of a Modern CX Stack

Munvo Understanding Hybrid Solutions

Understanding Hybrid Solutions

Real Time Inbound Marketing Financial

Real-time Marketing in the Financial Services Industry

From Customer Experience to Smart Consumption: A Data-driven Approach to the Utilities Industry

From Customer Experience to Smart Consumption: A Data-driven Approach to the Utilities Industry

Adobe Analytics + Campaign Integrations

5 Best Practices for Successful Mobile Marketing

Personalization for your Mobile Marketing Practice

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2019 SAS Global Forum: Recap

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Enterprise Marketing Management Platforms and In-Store Beacon Technology

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First-Party Data Cooperative and Why Building a Marketing Signal Network Matters

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The Real-Time Challenge of Inbound Marketing Strategies

6 Steps for Personalized B2B Retargeting

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Empower Your Digital Marketing by Bridging CRM, 1st Party Data, and Cross-Channel Marketing Platforms

Best Practices for a Business Requirements Document (BRD)

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Retargeting Emails and CRMs with First-Party Audience Data

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Location-Based Marketing: Using Geo-location to Improve Direct Marketing

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How IBM Interact Connects Live Chats with Retargeting Strategies

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Custom Contextual Targeting for Cross-Channel Display Advertising

3 Areas of Change for Demand-Side Platforms in 2017

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How Voice Activation is Reshaping the Search Landscape

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Why Marketers Need to Start Using SMS Channels

Creating a Customer Journey in the World of Enterprise Marketing

The Importance of Business Process Management

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Campaign Connections: Taylor Guitars Hits the High Notes with SMS, Adobe Campaign and Connector

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The Facts: Hadoop Big Data vs. Relational Databases

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Command Performance: Seeking and Solving with Munvo Companion

Hadoop Integration Guide for Unica Campaign

Upgrading to Unica V12: A Comprehensive Guide to New Features and Benefits main banner

Upgrading to Unica V12: A Comprehensive Guide to New Features and Benefits

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Custom Macros for Unica Campaign

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Munvo’s Adobe Campaign Specialization

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Complying With Privacy Laws Using campaignQA

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How AEM 6.5 Benefits your Business

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2019 Adobe Summit: Recap

2019 Adobe Summit: 5 Sessions You Won’t Want to Miss image

2019 Adobe Summit: 5 Sessions You Won’t Want to Miss

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Adobe Experience Manager and Adobe Campaign: An Integration to Remember

Adobe Analytics + Campaign Integrations

Adobe Experience Manager and Unica Campaign: Customer Focus Epitomized

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The Power of Predictive Analytics

Adobe Analytics + Campaign Integrations

Adobe Analytics + Campaign Integrations

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