Compared to more traditional on-premise hosted technology stacks, or those part of a single-vendor ecosystem, today’s hybrid marketing systems serve to minimize costs, enhance customization, and expand overall market reach. The current state of multiple vendors, with both on-premise and cloud-based solutions provides improved best of breed capabilities, but also integration challenges that need to be considered.
New channels and marketing strategies, naturally, raise issues around prioritization. While the overhead to implement new technologies is generally low, it is crucial to plan ahead, prepare for major compromise, and tackle any lingering operational issues beforehand. From design and execution to ongoing maintenance, you need the right support to facilitate such a vast operational transition.
With experts across multiple marketing technology platforms, Munvo is there to help build end-to-end-operations with hybrid solutions, while mitigating major challenges, such as the overlapping functions (and limitations) of each technology, as well as the most efficient use of their distinct data models. After all, hybrid solutions raise a specific set of process considerations around the resources required as data flows from one technology to the next.
For your hybrid stack to succeed, Munvo promptly delineates roles and responsibilities for each individual technology so that they are not competing. This ensures that all key decisions or processes, like whitelisting, are determined by a single solution to avoid any inconsistencies that can result in a legal liability (i.e. communicating to a customer who has already opted out).
To keep your hybrid solution running efficiently, you must evaluate the technology, in the context of your operational processes. This allows you to leverage what they do best, or where they fall short.
Munvo harnesses strategic partnerships with multiple marketing technology enterprises to design, maintain, and grow your ideal hybrid architecture. Munvo’s team of certified specialists frequently integrate technologies like Salesforce Marketing Cloud (SFMC) with clients’ existing technology stacks. SFMC, a prominent SAAS technology in the enterprise marketing space, diverges from other key players (HCL, Adobe, SAS) that still predominantly offer on-premise solutions.
That being said, diverse technologies do certainly complement one other. To actively reinforce SFMC’s journey builder and omnichannel capabilities, for instance, you might implement HCL Campaign’s Unica Offer Management Solution.
One of the most difficult and often overlooked aspects of hybrid architecture involves the implementation of different data models. As mentioned, data moving between systems leaves room for inconsistencies surrounding key fields and data syncs, which in turn, compromise data-driven decisioning.
A data modeling engagement is a necessary step to map out these models and secure clean data for marketing enablement – from analytics and reporting to targeting and segmentation. This is how best practices are established and enforced.
Incorporating new technologies or solutions into your marketing stack is never simple. Seamless solutions require time to implement properly, but the rewards are often worth the effort. By assessing your team’s technical and practical readiness, Munvo can help you map out precise hybrid systems tailored to your every need.
“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.
Plus Company respects the privacy of its customers.
This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.
We may update this Policy (see “Changes to the Policy” below).
You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.
Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.
We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.
We collect personal information …
When do we collect your personal information?
What type of personal information do we collect?
Why do we need it?
As part of our business operations, we may disclose personal information to the following categories of third parties:
We currently retain personal information in North America.
We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.
If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.
We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.
We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.
We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.
Right to access and correct
You may request access to and obtain a copy of the personal information we hold about you.
If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.
You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.
Right to withdraw your consent
You may request to withdraw your consent to our use or disclosure of your personal information.
In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.
To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.
Once your request has been received, we will respond in writing within 30 days.