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Partners > SAS for Marketing: Customer Intelligence Consulting > SAS Intelligent Decisioning

What is

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SAS Intelligent

Decisioning for Marketing?

SAS Intelligent Decisioning is a powerful decisioning engine which helps marketers to create and deploy decisions high-volume real-time environments, leveraging the power of the SAS Viya platform. It allows you to automate the decision-making process with customer information and predictive analytics to find the next best action, and deploy consistent logic across touchpoints and channels, and operational systems.
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Features

SAS Intelligent Decisioning lets you build and manage databases of business rules. Once you have the database up and running, you can combine these rules together to begin decisioning. This decision-making process can then be published so that it can be used by other applications or systems. By automating complex business processes, you can make better decisions faster, saving time and money in the long run.

BOOK A DISCOVERY CALL
feat 1

Design Decisions

Marketers can design decisions with ease

LEARN MORE

  • Reusable decision flows
  • Graphical interface with drag-and-drop between flows
  • Use business rules or analytical models
  • Insert offers, treatments etc.
feat 2

Govern Decisions

Manage and govern the decision process

LEARN MORE
  • Interactive testing
  • Version control
  • Change management tools
  • Use with Model Manager to manage open-source models
feat 3

Evolve Decisions with ML

Supercharge your decisions with Machine Learning

LEARN MORE
  • Natively integrate analytical models and custom processes
  • Use Viya, DS2 or open source like Python
  • Use the same models for batch and real-time decisions
feat 4

Deploy Decisions At Scale

Marketers can design decisions with ease

LEARN MORE

  • Build once, deploy multiple times
  • Deploy across channels via REST API
  • Publish to micro-services or the cloud or run in database
  • Centralized interaction history

Features

SAS Intelligent Decisioning lets you build and manage databases of business rules. Once you have the database up and running, you can combine these rules together to begin decisioning. This decision-making process can then be published so that it can be used by other applications or systems. By automating complex business processes, you can make better decisions faster, saving time and money in the long run.

feat 1

Design Decisions

Marketers can design decisions with ease

LEARN MORE

  • Reusable decision flows
  • Graphical interface with drag-and-drop between flows
  • Use business rules or analytical models
  • Insert offers, treatments etc.
feat 2

Govern Decisions

Manage and govern the decision process

LEARN MORE
  • Interactive testing
  • Version control
  • Change management tools
  • Use with Model Manager to manage open-source models
feat 3

Evolve Decisions with ML

Supercharge your decisions with Machine Learning

LEARN MORE
  • Natively integrate analytical models and custom processes
  • Use Viya, DS2 or open source like Python
  • Use the same models for batch and real-time decisions
feat 4

Deploy Decisions At Scale

Marketers can design decisions with ease

LEARN MORE

  • Build once, deploy multiple times
  • Deploy across channels via REST API
  • Publish to micro-services or the cloud or run in database
  • Centralised interaction history

Munvo can help you maximize your
investment with Intelligent Decisioning

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Find the next best action based on real-time data and model scoring

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Communicate consistently with customers across real-time and batch channels

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Leverage models across touchpoints without re-coding

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Right-size decisioning capacity with a scalable, highly available environment

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Services Offered by Munvo To Optimize Your SAS Intelligence Decisioning for Marketing Instance:

Implementation
Are you currently using SAS Real-Time Decision Manager or a different real-time platform and wonder if Intelligent decisioning is the way to evolve your real-time marketing? Have you recently invested in Intelligent Decisioning, but your organization needs help with implementing it properly within your enterprise MarTech stack? Munvo’s experience working exclusively with MarTech since 2005 allows us to bring tested frameworks and efficiencies to your projects saving you money and time and ultimately Maximizing your MarTech Investment.

Marketing Transformation

Looking for help translating your marketing visions of customer-centricity or hyper-personalization but not sure where to start? Embarking on a multi-year plan to bring your MarTech to the cutting edge with upcoming organization changes? We have the deep product knowledge and the right MarTech and marketing operations experience to act as your trusted advisor. We can help with all areas of Marketing Transformation, including, but not limited to:

Data & Analytics
Having invested in MarTech, you understand your customer data is likely the most important asset you have. Reporting dashboards and basic analytics are no longer enough – today’s digital marketers are leveraging customer data at the center of their strategies using CDPs and employing Machine Learning & AI to discover previously unknown patterns and signals within data. Our Data and Analytics teams have experience with all our partner platforms and more to help you boost your return on investment.

Marketing Operations
Whether you need to augment your team capabilities with certified users of SAS Intelligence Decisioning to account for a peak in campaign bandwidth or need help running an Application Helpdesk with 24/7 Support for your team, Munvo can help. With deep experience in MarTech we also have the ability to conduct customized, highly impactful training for your team using SAS Intelligent Decisioning to maximize your use of your investment.

Munvo Delivers Services for

(Discover, Engage, Plan, Optimize)

(Viya, Intelligent Decisioning)

SAS Customer Intelligence 6.x

(SAS RTDM, SAS Marketing Automation)

SAS 360 infographics

Integrate SAS Intelligent
decisioning with
SAS Customer Intelligence 360
to super-charge
your digital marketing
transformation

Integrate SAS Intelligent decisioning with SAS Customer Intelligence360 to super-charge your digital marketing transformation

SAS 360 infographics

Maximize your MarTech Investment!

Munvo has the knowledge and experience to help your business take advantage of SAS Intelligence Decisioning. Our SAS-certified professionals have in-depth campaign management knowledge and experience with intelligence decisioning implementation, campaign design and execution, marketing transformation roadmaps, and more. Ready to learn more about our services?

BOOK A DISCOVERY CALL

Maximize your MarTech Investment!

Munvo has the knowledge and experience to help your business take advantage of SAS Intelligence Decisioning. Our SAS-certified professionals have in-depth campaign management knowledge and experience with intelligence decisioning implementation, campaign design and execution, marketing transformation roadmaps, and more. Ready to learn more about our services?

BOOK A DISCOVERY CALL

Maximize your MarTech Investment!

Munvo has the knowledge and experience to help your business take advantage of SAS Intelligence Decisioning. Our SAS-certified professionals have in-depth campaign management knowledge and experience with intelligence decisioning implementation, campaign design and execution, marketing transformation roadmaps, and more. Ready to learn more about our services?

BOOK A DISCOVERY CALL

Munvo products further enhance your investment in SAS:

Munvo products further enhance your investment in SAS:

Headquarters

525 Av. Viger Ouest, Suite 400, Montreal, QC Canada, H2Z 1G6

+ 1 (514) 223 3648 – Sales Inquiries

+ 1 (514) 392 9822 – General

sales@munvo.com

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© 2024 Munvo is a trademark of Munvo Solutions Inc. | Consent choices

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Plus Company Privacy Policy

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(Canada) EN

Updated as of September 11th. 2023

“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.

Plus Company respects the privacy of its customers.

This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.

We may update this Policy (see “Changes to the Policy” below).

You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.

What is personal information?

Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.

We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.

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We collect personal information …

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As part of our business operations, we may disclose personal information to the following categories of third parties:

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We currently retain personal information in North America.

We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.

If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.

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We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

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Our Site, social media accounts and online activities are intended for persons aged 17 and over. Therefore, we do not request personal information from minors aged 16 years or younger, nor do we knowingly collect such information from minors aged 16 or younger. If you are not 17 or older, you should not visit or use our Site.

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We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.

We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.

Your rights with regard to your personal information

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If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.

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