Partners > SAS for Marketing: Customer Intelligence Consulting > SAS Intelligent Decisioning

What is

SAS Intelligent

Decisioning for Marketing?

SAS Intelligent Decisioning is a powerful decisioning engine which helps marketers to create and deploy decisions high-volume real-time environments, leveraging the power of the SAS Viya platform. It allows you to automate the decision-making process with customer information and predictive analytics to find the next best action, and deploy consistent logic across touchpoints and channels, and operational systems.

Features

SAS Intelligent Decisioning lets you build and manage databases of business rules. Once you have the database up and running, you can combine these rules together to begin decisioning. This decision-making process can then be published so that it can be used by other applications or systems. By automating complex business processes, you can make better decisions faster, saving time and money in the long run.

Design Decisions

Marketers can design decisions with ease

LEARN MORE

Reusable decision flows
Graphical interface with drag-and-drop between flows
Use business rules or analytical models
Insert offers, treatments etc.

Govern Decisions

Manage and govern the decision process

LEARN MORE

Interactive testing
Version control
Change management tools
Use with Model Manager to manage open-source models

Evolve Decisions with ML

Supercharge your decisions with Machine Learning

LEARN MORE

Natively integrate analytical models and custom processes
Use Viya, DS2 or open source like Python
Use the same models for batch and real-time decisions

Deploy Decisions At Scale

Marketers can design decisions with ease

LEARN MORE

Build once, deploy multiple times
Deploy across channels via REST API
Publish to micro-services or the cloud or run in database
Centralized interaction history

Features

Design Decisions

Marketers can design decisions with ease

LEARN MORE

Reusable decision flows
Graphical interface with drag-and-drop between flows
Use business rules or analytical models
Insert offers, treatments etc.

Govern Decisions

Manage and govern the decision process

LEARN MORE

Interactive testing
Version control
Change management tools
Use with Model Manager to manage open-source models

Evolve Decisions with ML

Supercharge your decisions with Machine Learning

LEARN MORE

Natively integrate analytical models and custom processes
Use Viya, DS2 or open source like Python
Use the same models for batch and real-time decisions

Deploy Decisions At Scale

Marketers can design decisions with ease

LEARN MORE

Build once, deploy multiple times
Deploy across channels via REST API
Publish to micro-services or the cloud or run in database
Centralised interaction history

Munvo can help you maximize your
investment with Intelligent Decisioning

Find the next best action based on real-time data and model scoring

Communicate consistently with customers across real-time and batch channels

Leverage models across touchpoints without re-coding

Right-size decisioning capacity with a scalable, highly available environment

Services Offered by Munvo To Optimize Your SAS Intelligence Decisioning for Marketing Instance:

Implementation

Are you currently using SAS Real-Time Decision Manager or a different real-time platform and wonder if Intelligent decisioning is the way to evolve your real-time marketing? Have you recently invested in Intelligent Decisioning, but your organization needs help with implementing it properly within your enterprise MarTech stack? Munvo’s experience working exclusively with MarTech since 2005 allows us to bring tested frameworks and efficiencies to your projects saving you money and time and ultimately Maximizing your MarTech Investment.

Implementation
Migrations
Integrations

Marketing Transformation

Looking for help translating your marketing visions of customer-centricity or hyper-personalization but not sure where to start? Embarking on a multi-year plan to bring your MarTech to the cutting edge with upcoming organization changes? We have the deep product knowledge and the right MarTech and marketing operations experience to act as your trusted advisor. We can help with all areas of Marketing Transformation, including, but not limited to:

Data & Analytics

Having invested in MarTech, you understand your customer data is likely the most important asset you have. Reporting dashboards and basic analytics are no longer enough – today’s digital marketers are leveraging customer data at the center of their strategies using CDPs and employing Machine Learning & AI to discover previously unknown patterns and signals within data. Our Data and Analytics teams have experience with all our partner platforms and more to help you boost your return on investment.

Marketing Operations

Whether you need to augment your team capabilities with certified users of SAS Intelligence Decisioning to account for a peak in campaign bandwidth or need help running an Application Helpdesk with 24/7 Support for your team, Munvo can help. With deep experience in MarTech we also have the ability to conduct customized, highly impactful training for your team using SAS Intelligent Decisioning to maximize your use of your investment.