Make an Impression with Personalized Marketing

Let’s look at the numbers to shed some light on the value of personalized marketing; a report by Econsultancy states that 80% of companies report an uplift in sales since introducing personalization. Salesforce notes 70% of consumers agree that when a company understands their needs it influences their loyalty. According to Accenture, 8000 consumers were surveyed and 91% said they’re more likely to shop with brands who remember past purchases and provide relevant offers and recommendations. Companies that invest in personalization get more attention by customers and so they see higher returns.

You can get a customer’s attention more easily if you know their tendencies and what interests them. This idea is related to the psychological principle called the cocktail party effect. Our brains are able to focus on one interesting stimulus and filter out all other distractions. Just like how our ears perk up when hearing our name in another conversation, seeing content that is personalized and relevant can catch a reader’s attention. Personalized marketing methods can transform your ads and offers into that attention-grabbing voice calling your customer’s name.

A personalized marketing strategy is more than a name in an email subject line. Use all of your customer’s data available to know what they like, how they spend, and what their needs are. Once this data is collected, use it to tailor offers and content. You can automate customized media assets like pictures and video, choose the timing and frequency of delivery, and use offer arbitration to maximize likelihood of acceptance.