Successful marketing entails the strategic use of data for targeted messaging.
Careful data management minimizes the risk of missed opportunities (i.e. undelivered email / direct mail), while also delivering the right message to the right audience through controlled intervals to reduce expenses needed to recover any compromised customer relations.
Avoid duplicating data across multiple marketing campaigns to consistently engage your customers and limit customer fatigue.
With shifting privacy laws and regulations, it is crucial to filter out emails and deploy only the communications that your customers have signed up for. This fortifies loyalty to your customer base.
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