Revamp your existing marketing automation solution. With the relevant business and technical resources to manage, develop, test, optimize, operate, and support cross-channel campaigns, Munvo is there to establish the right campaign management system for your business.
Beginning with in-depth discovery sessions, Munvo’s experts work to help you understand your marketing operation support needs and assess the best consultant profile(s) for the mandate.
In the context of campaign optimization or migration, more specifically, our team provides a proof of concept to help illustrate a solution prior to committing to the expense.
Campaign Operations Services Provided by Munvo
Marketing Operations
Coordinate digital creative assembly, campaign production (data campaign production), QA, campaign execution (deployment), and deployment monitoring tasks
Host campaign production status calls with client and respective vendors
Follow up on campaign deliverables (client, vendors)
Implement marketing campaign operations best practices, supporting tools, and processes
Manage campaign SLAs
QA campaign brief and final assets prior to starting digital creative assembly and campaign production tasks
Digital Creative Assembly
Assemble email creatives (HTML, images, content, links) and test rendering in all browsers / devices (excludes creative development)
Develop dynamic and personalized email templates using JS, CSS, and HTML coding best practices
Assemble and test creatives for other channels (SMS, Social, Mobile Push Notifications, etc.)
Send creative proof tests to client and its vendors; manage proof test approvals
Develop reusable custom templates leveraging existing HTML code
Test real-time elements via email and coordinate A/B testing (e.g. Liveclicker, Persado)
Develop landing pages
Campaign Production
Review campaign targeting requirements with client (data validation)
Build audience selection logic (targeting) in both marketing automation solution test and production environments
Design technical queries leveraging JavaScript or advanced SQL coding
Convert data format to expected format when viewed within communications (i.e. convert MM/DD/YYYY format to text format)
Develop reusable email, campaign, and selection logic templates
Configure communication for deployment in the production workflow
Coordinate final audience selection approval with client
Complete end-to-end testing of communication with test and / or production data
Develop selection logic (targeting) based on vendor best practices
campaignQA and Peer Review
Peer review of customized URLs included in any communication channel
Develop pre-deployment QA checklist with client
Complete pre-deployment QA checklist on production data and communication creative
Peer review to validate pre-deployment checklist (initial campaign requirements, selection logic, communication build, campaign properties, end-to-end testing)
Campaign Execution, Monitoring, and Reporting
Configure communications for deployment
Schedule campaign for deployment or coordinate immediate dispatch
Monitor and confirm campaign deployments
Provide standard out-of-the box reports to clients and / or vendors
Technical ESP System and User Support
Support all marketing automation solution environments (development, test, production), including all configured channels
Review, support, and update technical workflows
Assist client with the implementation of custom configurations
Recommend business or technical process updates based on best practices
Host user support enablement meetings
Provide user support and training
Open and follow up on vendor support tickets
Benefits of Working with Munvo
Reduce internal operational expenses
Access certified business specialists and technical resources
Customize campaign execution models based on client requirements and limitations
Accelerate campaign time-to-market (quick turnaround times) for campaign execution, marketing automation system support, and user support due to proven experience
Track current campaign execution and marketing automation solution performance
Implement campaign management processes, best practices, and SLAs
Grow internal business and technical knowledgebase
Are you hesitant to make the switch to the cloud? Let us help you make the decision for you! We can talk through your business needs and help you decide if going to the cloud is the best option for your business. We'll work with you to find a plan that best suits your needs and will provide support as you make the transition.
With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.
Headquarters
1400 Rue Metcalfe, Suite 300 Montreal, QC Canada, H3A 1X2
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