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Campaign Operations

Revamp your existing marketing automation solution. With the relevant business and technical resources to manage, develop, test, optimize, operate, and support cross-channel campaigns, Munvo is there to establish the right campaign management system for your business.

Services > Marketing Operations > Campaign Operations

Our Proven Framework

Beginning with in-depth discovery sessions, Munvo’s experts work to help you understand your marketing operation support needs and assess the best consultant profile(s) for the mandate.

In the context of campaign optimization or migration, more specifically, our team provides a proof of concept to help illustrate a solution prior to committing to the expense.

We Support Your MarTech Stack

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Adobe Experience Manager

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Adobe Audience Manager

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Adobe Analytics

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Adobe Campaign

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Adobe Target

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Unica Interact

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Unica Campaign

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SAS Customer Intelligence

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Salesforce Marketing Cloud

Campaign Operations Services Provided by Munvo

Marketing Operations
  • Coordinate digital creative assembly, campaign production (data campaign production), QA, campaign execution (deployment), and deployment monitoring tasks
  • Host campaign production status calls with client and respective vendors
  • Follow up on campaign deliverables (client, vendors)
  • Implement marketing campaign operations best practices, supporting tools, and processes
  • Manage campaign SLAs
  • QA campaign brief and final assets prior to starting digital creative assembly and campaign production tasks
Digital Creative Assembly
  • Assemble email creatives (HTML, images, content, links) and test rendering in all browsers / devices (excludes creative development)
  • Develop dynamic and personalized email templates using JS, CSS, and HTML coding best practices
  • Assemble and test creatives for other channels (SMS, Social, Mobile Push Notifications, etc.)
  • Send creative proof tests to client and its vendors; manage proof test approvals
  • Develop reusable custom templates leveraging existing HTML code
  • Test real-time elements via email and coordinate A/B testing (e.g. Liveclicker, Persado)
  • Develop landing pages
Campaign Production
  • Review campaign targeting requirements with client (data validation)
  • Build audience selection logic (targeting) in both marketing automation solution test and production environments
  • Design technical queries leveraging JavaScript or advanced SQL coding
  • Convert data format to expected format when viewed within communications (i.e. convert MM/DD/YYYY format to text format)
  • Develop reusable email, campaign, and selection logic templates
  • Configure communication for deployment in the production workflow
  • Coordinate final audience selection approval with client
  • Complete end-to-end testing of communication with test and / or production data
  • Develop selection logic (targeting) based on vendor best practices
campaignQA and Peer Review
  • Peer review of customized URLs included in any communication channel
  • Develop pre-deployment QA checklist with client
  • Complete pre-deployment QA checklist on production data and communication creative
  • Peer review to validate pre-deployment checklist (initial campaign requirements, selection logic, communication build, campaign properties, end-to-end testing)
Campaign Execution, Monitoring, and Reporting
  • Configure communications for deployment
  • Schedule campaign for deployment or coordinate immediate dispatch
  • Monitor and confirm campaign deployments
  • Provide standard out-of-the box reports to clients and / or vendors
Technical ESP System and User Support
  • Support all marketing automation solution environments (development, test, production), including all configured channels
  • Review, support, and update technical workflows
  • Assist client with the implementation of custom configurations
  • Recommend business or technical process updates based on best practices
  • Host user support enablement meetings
  • Provide user support and training
  • Open and follow up on vendor support tickets

Benefits of Working with Munvo

  • Reduce internal operational expenses
  • Access certified business specialists and technical resources
  • Customize campaign execution models based on client requirements and limitations
  • Accelerate campaign time-to-market (quick turnaround times) for campaign execution, marketing automation system support, and user support due to proven experience
  • Track current campaign execution and marketing automation solution performance
  • Implement campaign management processes, best practices, and SLAs
  • Grow internal business and technical knowledgebase

Munvo Offers Products to Assist With:

campaign qa

Quality
Assurance

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Object
Migration

Get Started Now

Are you hesitant to make the switch to the cloud? Let us help you make the decision for you! We can talk through your business needs and help you decide if going to the cloud is the best option for your business. We'll work with you to find a plan that best suits your needs and will provide support as you make the transition.

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Talk With Our Expert

james aziz
James Aziz

AI PRACTICE LEAD

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.

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