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NRF 2024 Retail’s Big Show: Key Insights

Kevin Clarke February 1, 2024

NRF 2024 Retail’s Big Show: Key Insights

The Munvo team is back from the NRF 2024: Retail’s Big Show conference in New York, which took place from January 14-16. Positioned strategically at the SAS booth, our team was a participant and an active contributor, sharing our expertise and connecting with professionals in the retail landscape. NRF 2024 wasn’t a typical industry event—it was a dynamic gathering with over 6,200 brands and international retailers. This year’s event had 40,000+ professionals, including CEOs and Managers, all networking and learning the latest innovations.

One of the highlights for Munvo was Shaun Memon’s presentation, “Strategic CDP Selection for Enhancing Customer Experiences”. Shaun, Manager of Professional Services at Munvo, navigated the audience through the evolution of Customer Data Platforms (CDPs), spotlighting their role in modern marketing.

Key Highlights:

CDP in the Marketing Landscape: Widely adopted, CDP serves as a catch-all term in the tech domain, particularly within marketing circles.
MarTech Evolution: The landscape of Marketing Technology (MarTech) undergoes a transformation with the influential integration of cloud technology and the emergence of data lake houses.
Dedicated CDPs’ Holistic Approach: Distinguishing themselves, dedicated Customer Data Platforms (CDPs) showcase adaptability by considering both IT data and cloud strategy in their operations.
Incremental Marketing Enhancements: To address specific marketing gaps, businesses are advised to seek incremental capabilities within the realm of CDP.
Balancing Act for Effective Implementation: Striking a balance between short-term marketing goals and the broader IT roadmap is crucial for ensuring the effective implementation of CDPs.

Amid the whirlwind of insightful presentations and engaging conversations, our team stood out at the conference, fostering collaborations, expanding networks, and capturing moments that encapsulate the essence of our team spirit.

At NRF 2024, riding the waves of AI and Analytics, our partnership with SAS caught the perfect wave. The conference was a surfboard, where innovative solutions rode alongside real-world challenges, perfectly syncing up with Munvo's mission to ride the impact wave on customer experiences.

Ed Scrivani, Chief Operating Officer at Munvo