Dreamforce 2024 Highlights – Insights from the Munvo Team
Dreamforce 2024 Highlights - Insights from the Munvo Team
The Munvo team attended Dreamforce 2024, held from September 17-19, 2024, at the Moscone Center in San Francisco, California. As one of the largest tech conferences in the world, Dreamforce brought together industry experts, thought leaders, and Salesforce users to explore innovations that are shaping the future of business.
This year’s theme, “AI for All”, focused on Salesforce’s commitment to democratizing artificial intelligence and making it accessible to businesses of all sizes.
Here’s what stood out to our team:
Agentforce: A New Era of Autonomous Agents
Salesforce introduced Agentforce, a platform that allows businesses to create autonomous agents to automate tasks across sales, services, marketing, commerce, and platform management. This new capability offers significant potential for increasing efficiency across departments.
AI for All: Free AI Training & Certifications
In an exciting initiative to democratize AI, Salesforce is offering free premium AI courses and certifications via Trailhead through 2025. This empowers professionals with the knowledge to implement AI in their day-to-day business operations.
Industry-Specific Prompts for Agentforce
Salesforce introduced more than 100 customizable industry-specific prompts and AI capabilities across 15 industry clouds. These are powered by Data Cloud and supported by the Einstein Trust Layer, helping organizations deploy AI more quickly and effectively.
Salesforce Foundations: A Unified Platform with AI at its Core
Salesforce Foundations combines sales, service, marketing, commerce, and Data Cloud into a cohesive platform with deep AI integration. This free feature set is available to Sales Cloud and Service Cloud Enterprise Edition users, allowing them to explore the possibilities of AI in a unified platform.
Agentforce World Tour: Global Sessions
To support the adoption of Agentforce, Salesforce is launching a global tour from October to December 2024. This tour will feature Dreamforce sessions reimagined for local audiences and provide in-person expert guidance on implementing autonomous agents.
Data Cloud Innovations: Unlocking New Data Insights
Salesforce unveiled new capabilities for Data Cloud, including support for unstructured data such as audio and video, real-time data activations, and enhanced security features. These innovations allow for deeper customer insights and greater governance over data.
Tableau Einstein: Integrating AI into Business Intelligence
Tableau Einstein integrates analytics and business intelligence directly into workflows across Salesforce Customer 360 apps, Agentforce, and Slack. This allows teams to make faster, data-driven decisions by embedding insights where they’re needed most.
Slack Innovations: AI-Powered Collaboration
Slack’s latest updates feature a new user interface that allows agents to interact with data and complete tasks using AI agents from Agentforce and third-party partners like Adobe and Anthropic. Additionally, a new Slack channel type integrates CRM records with conversations, creating a unified workspace for teams to collaborate and act on real-time customer insights.
Marketing Cloud Advanced Edition: AI for Small Businesses
Salesforce also introduced Marketing Cloud Advanced Edition, which extends the capabilities of Marketing Cloud Growth Edition for small businesses. With AI-powered personalization, automated workflows, and enhanced data capabilities, it enables smaller businesses to scale their marketing efforts efficiently.
Dreamforce 2024 showcased Salesforce’s dedication to embedding AI across all its products, making AI tools accessible to businesses of every size. The Munvo team is excited to explore these innovations and how they can benefit our clients, especially in terms of automation, data insights, and enhanced customer engagement strategies.
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