SMS allows you to reach customers directly, bypassing the noise of social media feeds and cluttered email inboxes. With an open rate of over 90%, SMS ensures that your customers see your message. SMS also has a response rate of 45%, making it a highly engaging communication channel.
SMS allows you to personalize your messaging based on customer behavior and preferences. Personalized messages can increase customer engagement, drive sales, and create a loyal customer base. For example, a retail store can send personalized promotions and discount codes based on a customer’s previous purchases.
SMS provides instant communication, making it an effective tool for time-sensitive messages such as order confirmations, appointment reminders, or event invitations. This can improve customer satisfaction and reduce missed appointments or events.
SMS is a cost-effective communication channel compared to traditional marketing channels such as print and radio ads. SMS campaigns are quick to design and execute and have a minimal cost, making them accessible for small and medium-sized businesses.
SMS can complement other communication channels like email and social media to create a more comprehensive marketing strategy. SMS can drive customers to a website or social media platform, providing businesses with multiple touchpoints to engage with their customers.
A MarTech integrator like Munvo can help you to enable SMS channels as part of your overall marketing strategy. SMS is an effective communication channel businesses can use to reach out to their customers directly and in a more personalized way. A marketing technology agency can help you enable SMS channels by:
Trying to imagine what this looks like in real life? Learn how we enabled a leading telecom provider to improve customers’ experience by providing real-time appointment updates and seamless onboarding solutions.
Our client wanted to keep their customers informed about upcoming technician appointments for internet and cable services. Munvo stepped in to provide a seamless solution.
Here’s how it worked:
With Munvo’s assistance, the client ensured customers can easily reschedule appointments, all through a simple SMS conversation.
The client wanted to make it easy for customers to complete their profile setup, and Munvo helped them achieve that.
With Munvo’s support, the client was able to simplify the onboarding process, making it a breeze for customers to set up their profiles with just a click.
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