CUSTOMER SUCCESS STORY
SMS Gateway enables real-time co-pay registration for ConnectiveRx
Drastic CX
improvement
Increased
program “opt-in”
High client
engagement with
conversational
marketing
Very low opt
out: 0.02%
ConnectiveRx
a leading technology and service company working with biomedical manufacturers to commercialize their therapeutics and simplify the patient and health care journey with their technology-enabled patient support and access solutions.
ConnectiveRx’s goal
was to enable real-time client co-pay registration – including consent capture, questionnaires, and real time fulfillment from internal systems. To further improve the patient experience and reduce the wait and bureaucracy around access to therapeutics, they were looking for a way to communicate.
Munvo integrated SMS Gateway
with Adobe Campaign Classic to facilitate engagement with customers, and to carefully coordinate campaign timing to consider customer time zones. In addition, the integration enables reporting in SMS Gateway and Adobe Campaign inherited from the SMS provider’s delivery data, and Munvo provides ongoing support to ensure deliverability.
Benefit Results Munvo enabled ConnectiveRX to add a conversational marketing channel
with SMS and an on-boarding sign-up channel for further campaigns.
Leveraging SMS Gateway and ACC enabled crucial two-way communication with customers that was also securely written back to ConnectiveRX’s CRM system. In addition, customer consent is securely captured, e-Cards are made available through SMS and e-Wallet, and patients are informed of any information regarding their savings program.
This was a formative use case built for ConnectiveRX that has helped showcase the end-to-end feature set of the SMS Gateway to enable transformative conversational, CX experiences. The formula has since been copied and enhanced for multiple onboarding use cases within ConnectiveRX."
Drastic CX Improvement
Munvo’s solution took ConnectiveRX’s current offering and added bi-directional conversational capabilities with SMS Gateway. As a result, ConnectiveRx is now able to service their clients at the right time and improve their customer retention, communication, and overall experience
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
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