Capture digital behaviours and match anonymous digital data to customer identities
Create reusable segments based on on-premise and digital channel data in the same interface
Design and manage customer journeys across channels with batch and triggered communications
Deliver highly personalised messages at the right time in the customer journey
Derive analytics insights and improve your marketing performance
Plan and track marketing activities, workflow, budget and RoI
Starting with the basics of digital data collection is easy, however, harnessing its full power can be more complicated. Munvo can help you with cross-site tracking, page categorization, and merging digital analytics gathered with on-premise data to craft deeper insights into your customer’s digital patterns across channels and measure and increase RoI.
(SAS RTDM, SAS Marketing Automation)