Partners > SAS for Marketing: Customer Intelligence Consulting > SAS CI 360

SAS Customer Intelligence 360

What is

SAS Customer

Intelligence 360?

SAS CI 360 is a solution of fully integrated modules that cover the full range of modern marketing needs. It powers up your marketing process, from planning your marketing operations, to data activation and automated segmentation, customer event tracking across web, mobile and third-party systems, and cross-channel orchestration, with superior analytics for insights, reporting and attribution. Munvo can help you make full use of CI 360 as an end-to-end solution for creating smart, personalised customer journeys, or pick and chose the modules that best match your needs to maximise the return on your marketing investment.

SAS CI 360 allows you to:

Capture digital behaviours and match anonymous digital data to customer identities

Create reusable segments based on on-premise and digital channel data in the same interface

Design and manage customer journeys across channels with batch and triggered communications

Deliver highly personalised messages at the right time in the customer journey

Derive analytics insights and improve your marketing performance

Plan and track marketing activities, workflow, budget and RoI

Munvo can help you maximize
your investment in CI 360

Marketing Transformation

Looking for help translating your marketing visions of customer-centricity or hyper-personalization into reality, but not sure where to start? We can help with a marketing modernisation readiness assessment to identify business value, capability gaps and overlaps and help you find the most efficient mix of products to cover desired use cases and capabilities; build a targeted transformation roadmap; help with infrastructure strategy and planning, data readiness, marketing process improvements, organisational change management, and more.

Marketing Transformation

Digital Analytics and Insights

Starting with the basics of digital data collection is easy, however, harnessing its full power can be more complicated. Munvo can help you with cross-site tracking, page categorization, and merging digital analytics gathered with on-premise data to craft deeper insights into your customer’s digital patterns across channels and measure and increase RoI.

Digital Analytics and Insights

Customer identity management across digital assets

We can set up your customer identity management process in CI 360 so you can message your customers consistently every time, on every channel.

Customer identity management across digital assets

We can set up your customer identity management process in CI 360 so you can message your customers consistently every time, on every channel.

Personalised customer journey strategy

Let Munvo help you take full advantage of the powerful personalization features available in CI360 to build full omni-channel journeys to improve your customers experience and drive engagement and brand value.

Personalised customer journey strategy

Activate additional channels in CI360

Looking to enable additional channels from CI360, e.g., SMS? With CI360s powerful open API, it can act as a hub for all your customer interactions digital channels. We can help you ingest and action on real-time events to or from additional digital channels. Munvo’s SMS Gateway helps you to communicate through real-time, mobile messaging.

Activate additional channels in CI360

Leverage the power of real-time decisioning

With our expertise in real-time inbound marketing, we can help you integrate the CI360 stack with SAS RTDM or Intelligent Decisioning to enable complex real-time decisioning use-cases across marketing and operations.

Leverage the power of real-time decisioning

Marketing Planning and Reporting

Utilize the powerful Plan features in CI 360 for resource and workflow management. Plan marketing budgets and track campaign MROI. Ensure you are getting the most out of your marketing spend and efforts. Munvo can show you how.

Marketing Planning and Reporting

Marketing operations and support

Whether you need to augment your team capabilities with certified users of CI 360 to meet growing campaign requirements, or require customised, highly impactful training designed for your needs and delivered by experts, or need help running an Application Helpdesk for your team, Munvo can help.