Salesforce Personalization (formerly Interaction Studio) empowers marketers to personalize the experience for each individual customer or prospect – in real-time. Interaction Studio is the perfect solution for organizations who want to make sure that their customers’ interactions are recorded and analyzed so that they can capitalize on past and present interactions. This way, you can be sure that you’re providing the right product or service to the right customer at the right time.
SF Personalization allows you to personalize the home page or blog for a specific prospect or customer based on their offline data (transactions), or online data (page views or product affinity). This is done through sophisticated AI models that support a range of interactions on your website. This will help you identify key content and provide it in a high value package to your target customers.
By analyzing your customer’s past purchasing behavior, browsing history, and recent online activity, you can pre-fill their email message with suggested products, services, and content that is relevant to them. This aspect of the Interaction Studio suite can be used to leverage existing email providers.
The Interaction Studio Connectors for Sales Cloud and Service Cloud allow the sales and customer service teams to bring in more leads and turn them into customers. The Interaction Studio Console contains vital customer data like their profile, recently visited website pages, and best recommendations.
Munvo offers guidance on how to best use all Salesforce Marketing Cloud resources so you can reach every potential customer, leveraging data-rich insights and automated customer journeys. In addition to this, you’ll be able to optimize your messaging for the best results.
Leveraging Munvo’s expertise, you can create personalized content to connect with your customers in a more personal way, increasing engagement and ultimately, revenue. By using session data and learnings about all other users, you can identify what is most likely to be relevant for that particular customer at that moment. This way, you’re not only providing them with the information they need, but you’re also showing them products or actions that may be of interest.
The team at Munvo helps marketers implement and optimize customer journeys within and across MarTech ecosystems. Creating a connected customer experience can be technically challenging, as well as adjusting the content and design of a website to better meet the needs of each individual customer. This involves tailoring the website to the individual visitor in order to make sure they have the best possible experience. Things like “similar items” or “co-buy items” can recommend other items to view without the user having to search for them. This way, customers can navigate through the website more effectively and save time.
With our experts’ help and Salesforce Personalization channel information reports, you will be able to collect critical information that can help you better understand your customer.
Munvo offers add-on solutions to further boost the impact of Salesforce Marketing Cloud, such as SMS Gateway for real-time mobile engagement. SMS Gateway allows you to incorporate mobile messaging in your omnichannel marketing strategy and initiate real-time dialogue with your customers.
Get the answers to these questions by watching the webinar – Roadmap to Real Time with Salesforce Interaction Studio, hosted by Matthew Bell, a Munvo Sr. Consultant, to learn about real-time marketing and considerations your organization needs to evaluate before embarking on the journey.
Creating sophisticated journeys and personalization requires a significant amount of technical expertise. Munvo is a certified Salesforce Partner who can connect all your relevant data sources to deliver 1:1 personalization benefits at scale and across channels. So don’t hesitate to contact us today and let us share how we can help!
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