CUSTOMER SUCCESS STORY
Reaching customers at key life-cycle moments with SMS Gateway
Less than 0.5%
opt-out rate
100k SMS
conversations
delivered each
month
8 week
time to market
Provided
multi-lingual
SMS support
Less than 0.5%
opt-out rate
100k SMS
conversations
delivered each
month
8 week
time to market
Provided
multi-lingual
SMS support
The client is a major
telco/cable provider
servicing internet, TV, and home automation solutions to Americans. They primarily leverage direct phone calls from service representatives via call centers to contact their customers, as well as email. It became evident that emails were increasingly ineffective and call centers were too expensive for time sensitive offers.
The telco provider’s goal
was to improve direct communication with clients on time sensitive offers. They wanted to send acquisition offers such as a 10% discount with auto billing, as well as plan expiry alerts to prevent service outages.
Munvo leveraged SMS Gateway
with the client’s MarTech stack to deliver 100,000 SMS messages to clients monthly. We sent SMS URLs for high-level tracking and measurement, as well as
built a URL shortener module with Rebrand.ly to reduce SMS link length.
Munvo enabled SMS notifications
by integrating with the internal legacy notification system for all responses, opt-outs, and start of events. To comply with privacy requirements, contact phone numbers were loaded from external systems. Munvo leveraged the client’s campaign automation tool to identify click, open, and response rates with accuracy.
Results
opt-out
rate
CTR across SMS
campaigns
Results
opt-out
rate
CTR across SMS
campaigns
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
