Reach customers at Key Life-cycle Moments with SMS Gateway

munvo reach customers at key life cycle moments CROPPED
CUSTOMER SUCCESS STORY

Reaching customers at key life-cycle moments with SMS Gateway

SMS Gateway logo
orange down arrow
illustrative icon
Less than 0.5%
opt-out rate
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100k SMS
conversations
delivered each
month
illustrative icon
8 week
time to market
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Provided
multi-lingual
SMS support
illustrative icon
Less than 0.5%
opt-out rate
illustrative icon
100k SMS
conversations
delivered each
month
illustrative icon
8 week
time to market
illustrative icon
Provided
multi-lingual
SMS support

The client is a major
telco/cable provider

servicing internet, TV, and home automation solutions to Americans. They primarily leverage direct phone calls from service representatives via call centers to contact their customers, as well as email. It became evident that emails were increasingly ineffective and call centers were too expensive for time sensitive offers.

Reach customers at Key Life-cycle Moments with SMS Gateway image
Reach customers at Key Life-cycle Moments with SMS Gateway image

The telco provider’s goal

was to improve direct communication with clients on time sensitive offers. They wanted to send acquisition offers such as a 10% discount with auto billing, as well as plan expiry alerts to prevent service outages.

Munvo leveraged SMS Gateway

with the client’s MarTech stack to deliver 100,000 SMS messages to clients monthly. We sent SMS URLs for high-level tracking and measurement, as well as built a URL shortener module with Rebrand.ly to reduce SMS link length.

Reach customers at Key Life-cycle Moments with SMS Gateway image
Reach customers at Key Life-cycle Moments with SMS Gateway image

Munvo enabled SMS notifications

by integrating with the internal legacy notification system for all responses, opt-outs, and start of events. To comply with privacy requirements, contact phone numbers were loaded from external systems. Munvo leveraged the client’s campaign automation tool to identify click, open, and response rates with accuracy.

Results

100K SMS Conversations Delivered per Month!
less than 5% graphic
opt-out
rate
approximately 20% graphic
CTR across SMS
campaigns

Results

100K SMS Conversations Delivered per Month!
less than 5% graphic
opt-out
rate
approximately 20% graphic
CTR across SMS
campaigns

Maximize your MarTech Investment!

Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.

BOOK A DISCOVERY CALL

Maximize your MarTech Investment!

Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.

BOOK A DISCOVERY CALL

Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com

© 2024 Munvo is a trademark of Munvo Solutions Inc.


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