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Automate Customer Journeys with Salesforce Journey Builder

Behavior-based customer journeys are a powerful way to understand your customers and learn how they interact with your products. They can help you create plans that optimize engagement and conversion for your business. Salesforce Marketing Cloud Journey Builder makes it easy for you to create customer journeys based on what your customers are doing, what they’ve done in the past, and what could happen in the future. Whether you need to plan a new marketing campaign or just understand customer behavior better, Salesforce Journey Builder can help you get there quickly and easily.

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Create activities suited for any customer segment or scenario
making it easier to connect with your target audience.

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Design and manage customized activities
that support data collection and end-to-end processes.

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Create custom journeys with impact
to reach the right customers at the right time, without delay.

Benefits of Using Salesforce Journey Builder

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1-to-1 Journeys

Create a journey for each of the channels in your campaign, such as email, social media, and push notifications. Using Multi-Step Journey, Single Send Journey and Transaction Send Journey you will be able to create transactions, which are groups of related actions that you want your customer to take as part of your campaign.

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Behavioral Triggers

Activate Behavioral Triggers to easily deploy abandonment journeys for browse, cart, and wish list use cases. These triggers will help you capture customer behavior and determine whether customers are abandoning your content, prompting you to take corrective action.

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Leverage Diverse Communication Channels

Develop cross-channel campaigns that reach your target audience through Email, SMS, Whatsapp, Line Messages, Push notifications, Advertising, Cloud pages, and Apps. This will give you the ability to track your progress and make changes as needed, so that you can continue to reach your target audience even when they’re not using your app or website

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Search based on Specific Criteria

You can use goals to assess the quality of contacts that meet your criteria for a successful journey. This can help you measure the progress you’re making and determine whether you need to change or adjust your goal criteria.

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Deliver Personalized Experiences

By understanding the data collected from each stage of the customer journey, customer engagement can be improved. Additionally, this understanding allows for improved message building and increased reactivity to changes in trend.

Webinar: How to Retain Customers with Salesforce Journey Builder

This webinar provides an outline of how customer journeys will lead to increased user satisfaction with use cases and a demonstration.

Enhancing SFMC Experience

Munvo Salesforce Journey Builder Consulting Helps You:

Create a Roadmap for Every Customer Journey
A customer’s life cycle is a journey that begins with awareness and ends with conversion. When designing your marketing campaigns, it is important to understand the different phases a customer goes through on their journey. By understanding the customer life cycle, you can create a roadmap that will help you visualize the different touchpoints and the customer experience as a whole. This exercise will help you better understand your target market and what needs to be done in order to convert them into customers. Munvo’s marketing transformation services can help you align your team’s business goals with a personalized, phase-driven marketing roadmap. Download our framework here to learn more about what we can offer you.
Understand the Capabilities of Salesforce Marketing Cloud Journey Builder
To provide the best customer experience and create lasting value, it is important to leverage the capabilities of Salesforce Journey Optimizer to their full potential. Munvo has devised a comprehensive training plan that will help you understand the capabilities of your tech stack and navigate through it.
Increase Engagement and Drive Revenue with Personalization

Personalization is critical to engage and understand your customers. By adding SMS Gateway to Salesforce Journey Builder, you will be able to send SMS messages to your customers at key buying moments, such as when they are about to make a purchase or after they’ve made one. This gives you the opportunity to connect with them in a more personal way and capitalize on key buying moments.

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SMS GW BLCK
Munvo’s SMS Gateway enables businesses to have real-time conversations with their customers through mobile messaging. Its user-driven, no code solution allows you to send SMS alerts in real-time, such as limited time offers and shipment tracking information.

Services offered by Munvo:

Training
Grow your team’s knowledge base and support organizational development
  • Detailed training plan per team, activities, learning outcomes
  • Tiered learning structure with training modules
  • Interactive sessions with use case tailored to your organization
  • Identification of key topics per stakeholder for ongoing training
Process
  • Evaluate your current state and requirements
  • Propose processes to address change management, marketing operations, quality assurance and best practices
Integration

Build functional connections between various components of your marketing ecosystem to:

  • Support email deployment
  • Trigger real-time communications
  • Enable interactive SMS exchanges
  • Orchestrate marketing activities across channels including Salesforce email
Custom Development

Munvo offers add-on solutions to further boost the impact of Salesforce Marketing Cloud, such as SMS Gateway for real-time mobile engagement. SMS Gateway allows you to incorporate mobile messaging in your omnichannel marketing strategy and initiate real-time dialogue with your customers.

  • Easily personalize messages, send MMS, or enable real-time fulfillment
  • Trigger the conversation based on customer context
  • Drive engagement, conversions, and customer satisfaction with the user-driven, no-code solution of SMS Gateway

Munvo Offers Support for Salesforce
Marketing Cloud Tools

Munvo offers guidance on how to best use all Salesforce Marketing Cloud resources so you can reach every potential customer, leveraging data-rich insights and automated customer journeys. In addition to this, you’ll be able to optimize your messaging for the best results.

Maximize Your MarTech Investment

Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us with your contact information so we can address any questions you might have via email.

BOOK A DISCOVERY CALL
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Munvo In Action

Learn more how Munvo leveraged Salesforce Marketing Cloud capabilities in the financial sector to leverage real-time personalization for email campaigns with engagement across channels to ensure an omni-channel marketing presence.
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Munvo Consultants Are Salesforce Certified

  • Marketing Cloud Consultant
  • Marketing Cloud Email Specialist
  • Marketing Cloud Developer
  • Marketing Cloud Administrator

Headquarters

525 Av. Viger Ouest, Suite 400, Montreal, QC Canada, H2Z 1G6

+ 1 (514) 223 3648 – Sales Inquiries

+ 1 (514) 392 9822 – General

sales@munvo.com

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Plus Company Privacy Policy

Underline

(Canada) EN

Updated as of September 11th. 2023

“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.

Plus Company respects the privacy of its customers.

This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.

We may update this Policy (see “Changes to the Policy” below).

You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.

What is personal information?

Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.

We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.

Information collection and use

We collect personal information …

  • From you
  • Using automated technology when you visit our Site or communicate with us through email
  • When third parties, such as service providers, collect such personal information on our behalf

When do we collect your personal information?

  • When you browse our site
  • When you contact us by phone or email
  • When you communicate with us via social media

What type of personal information do we collect?

  • Usage information – IP address, information on the device, domain name, browser used to visit our site, pages displayed, time spent on a page, link clicks
  • With your consent, we may have access to your geolocation and
    site-navigation patterns.
  • Information you provide to us, such as personally identifiable information or contact information, as well as your comments or questions.

Why do we need it?

  • To better understand how you use our Site.
  • To modify or improve our Site, services and business activities.
  • For marketing, research and legal purposes.
  • To comply with our policies, procedures and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes and enforcing our legal agreements and policies.

With whom do we share this personal information?

As part of our business operations, we may disclose personal information to the following categories of third parties:

  • Consultants, service providers and contractors we use to support our business and operations (e.g., hosting or operating our Site and services, data collection, reporting, Site metrics and analytics, data analysis, fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services.
  • Government authorities, agencies, if required to do so by law, regulation or court order, or to respond to governmental and/or law enforcement requests.
  • An acquirer or successor in interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Plus Company or its affiliates, including any negotiation thereof.

Where is your personal information stored?

We currently retain personal information in North America.

We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.

If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.

Retention of personal information

We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

Intended audience of Site

Our Site, social media accounts and online activities are intended for persons aged 17 and over. Therefore, we do not request personal information from minors aged 16 years or younger, nor do we knowingly collect such information from minors aged 16 or younger. If you are not 17 or older, you should not visit or use our Site.

How do we protect your personal information?

We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.

We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.

Your rights with regard to your personal information

Right to access and correct

You may request access to and obtain a copy of the personal information we hold about you.

If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.

You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.

Right to withdraw your consent

You may request to withdraw your consent to our use or disclosure of your personal information.

In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.

To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.

Once your request has been received, we will respond in writing within 30 days.

Cookies and other automated technology

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application or email and is used to track activity. Web beacons are also sometimes referred to as pixels and tags. We and/or third parties, including our service providers on our behalf, may use cookies, web beacons and other similar technology to collect information for the purposes described in this Policy, including analytics and monitoring performance and improvement of our Site (traffic, errors, page load time, popular pages, etc.). Before using these technologies to geolocate you or evaluate certain characteristics about you, such as your personal preferences, interests or online behaviour, we will ask for your permission by informing you how to enable such features. We use Google Analytics to understand how our Site, services and products perform and how you use them. To learn more about how Google processes your data, visit https://policies.google.com/privacy. To change your settings relating to cookies and other automated technology, visit our Cookie Manager.
For information and questions about the use of your personal information or this Policy, you may contact our Privacy Officer at privacy@pluscompany.com.
This Policy may be revised from time to time for any reason. In such a case, we will notify you of such changes by indicating the date of the last update. Review the Policy before submitting personal information or using our Site, services or social media pages.
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