SAS Practice

The core of our strategic partnership with SAS focuses on the implementation of SAS Customer Intelligence (CI)® Marketing Automation.

Our Expertise

As a certified SAS partner, we specialize in SAS Customer Intelligence (CI) Marketing Automation and related modules such as Real-Time Decision Manager (RTDM)®, Marketing Optimization (MO)® and Marketing Operations Management (MOM)®.


SAS Module Expertise

Inbound Use Cases

SAS Module Presence
in Munvo Projects

  • SAS Marketing Automation 95% 95%
  • SAS Marketing Optimization 70% 70%
  • SAS Marketing Operations Management 50% 50%
  • SAS Real-Time Decision Manager 65% 65%
  • SAS Event Stream Processing 10% 10%
  • SAS Customer Intelligence 360: Discover 10% 10%
  • SAS Customer Intelligence 360: Engage 10% 10%

Our SAS Background

A number of Munvo’s clients already use SAS solutions for data modeling and extraction, which naturally informed the decision to extend Munvo’s services and become a SAS partner. After the introduction of the SAS CI – Marketing Automation suite, we initiated a partnership agreement with SAS Canada,  prompting Munvo to become the first Canadian based SAS partner in Customer Intelligence (CI).

To further support this partnership, Munvo leveraged its knowledge of campaign management from related Adobe and IBM delivery experiences and utilized the training available through the SAS partnership program to quickly develop a team of consultants.

Base SAS Integration

Munvo’s experience with marketing operations solutions, as well as the delivery and management of flexible and scalable campaigns, has prepared us to expertly assist organizations with the implementation of the full SAS CI marketing suite: Marketing Automation (MA), Marketing Optimization (MO), Marketing Operations Management (MOM), and Real-Time Decision Manager (RTDM).

Our Munvo consultants promote key features to help realize the project’s goals and ensure that multi-module implementations deliver cross-module benefits, such as integration with inbound marketing (RTDM). For example, Munvo consultants implement services surrounding the use of Custom Nodes or Linked Process, which are critical for maintaining complex and cost-effective multi-touch campaigns.

Inbound Experience

Having worked on more than 20 personalization projects using inbound marketing technologies, we are well-positioned to support our clients with the SAS Real-Time Decision Manager (RTDM) module. Munvo has created a series of common inbound marketing use cases, specifically designed to refine clients’ outbound marketing potential with multi-channel inbound personalized offers and best action capabilities.

Our SAS CI Work

Custom development and deployment of Enterprise Marketing and Customer Experience Solutions

Enhanced integration of data modeling and predictive behaviors

Facilitating transitions to inbound marketing models

Tailored training for technical and business users

Comprehensive automation of marketing campaigns

Quick delivery of multiple personalized campaigns

Integration with datamarts, Customer Relationship Management (CRM) solutions, social media networks, and operational systems

Integration of Digital Asset Management (DAM) with real-time marketing solutions

Integration of Demand Side Platforms (DSP) with triggered and automated marketing campaigns