The core of our partnership with SAS is the implementation of SAS Customer Intelligence (CI) Marketing Automation
As a certified SAS partner, we specialize in SAS Customer Intelligence (CI) Marketing Automation and related modules such as RTDM, MO and Marketing Operations Management (MOM).
Module Presence in Munvo Projects
- SAS Marketing Automation 95% 95%
- SAS Marketing Optimization 70% 70%
- SAS Marketing Operations Management 50% 50%
- SAS Real-Time Decision Manager 65% 65%
- SAS Event Stream Processing 10% 10%
- SAS Customer Intelligence 360: Discover 10% 10%
- SAS Customer Intelligence 360: Engage 10% 10%
12With most of Munvo’s 75 clients already using SAS solutions for data modeling and extraction, becoming a SAS partner was a natural extension to Munvo’s services. After the introduction of the SAS CI (Customer Intelligence) – Marketing Automation suite, Munvo initiated a partnership agreement with SAS Canada resulting in Munvo becoming the first Canadian based SAS partner in Customer Intelligence (CI).
In support of the partnership, Munvo was able to quickly develop a team of consultants by leveraging the deep campaign management knowledge from their IBM and Adobe delivery experience and by utilizing the training available through the SAS partnership program.
Munvo consultants ensure that multi-module implementations deliver the cross-module benefits such as integration with inbound marketing (RTDM) through the promotion of key features that help realize the goals and expected benefits of the project. For example, Munvo consultants implement processes for the use of “Custom Nodes” or “Linked Process”, which are critical functions to cost effectively maintain complex multi-touch campaigns.
Having worked on more than 20 personalization projects using inbound marketing technologies, Munvo is well-positioned to support clients with the SAS Real-Time Decision Manager (RTDM) module. Munvo has created a series of common inbound marketing use cases, specifically designed to assist clients complimenting their outbound marketing capabilities with multi-channel inbound personalized marketing offers and next best action capabilities.