Munvo designed a scalable SAS MA implementation for the client’s needs. We improved the efficiency of the customer data model and designed a campaign history model to enhance tracking and measurement. After implementing the solution for all business lines, Munvo consultants worked with the client to redesign their acquisition strategy to make the most of the segmentation and offer management capabilities of the new system.
To enable the client to take ownership of MA, we created automated data dictionaries and quality assurance tools for their MA campaigns and provided three teams with custom-designed training by our experts