CUSTOMER SUCCESS STORY
Improved time-to-market in Insurance with SAS Marketing Automation
Faster time to
market
Improved quality
assurance and
security
Better campaign
measurement and
reporting
The Challenge
Our client is a major property and casualty insurance company managing multiple brands and business lines. They lacked a unified marketing solution with a single view of the customer, and their campaign process was slow and prone to human error.
The client engaged Munvo to help automate their campaigns in a way that scales for all business lines and allows tracking and measurement of campaign results across brands, while preserving security and regulatory compliance.
Personalized Solution
Munvo designed a scalable SAS MA implementation for the client’s needs. We improved the efficiency of the customer data model and designed a campaign history model to enhance tracking and measurement. After implementing the solution for all business lines, Munvo consultants worked with the client to redesign their acquisition strategy to make the most of the segmentation and offer management capabilities of the new system.
To enable the client to take ownership of MA, we created automated data dictionaries and quality assurance tools for their MA campaigns and provided three teams with custom-designed training by our experts
Benefit
By integrating their business lines into one system, our client was able to improve campaign measurement and cross-sell while keeping costs low. They were able to orchestrate and automate multi-stage journeys and more sophisticated campaigns with a faster time-to-market than before. And with a single platform for campaign tracking, A/B testing, analytical model scores, and customer data, our client is able to measure results and improve their marketing effectiveness.
Results
Benefit
With SAS Marketing Automation’s visual interface,
reusable templates and enhancements designed
by Munvo for automated quality assurance and
improved efficiency, our client’s marketing teams are
able to design, test and deploy campaigns faster.
Improved security
With a custom data and security model, the client can
control access to data and environments at a granular
level while keeping costs low. The solution allows to
measure marketing effectiveness across business lines
while keeping a wall around sensitive data to ensure
security and compliance.
By implementing SAS Marketing Automation we were able to exceed our client’s objectives. The new system greatly reduced their dependency on manual processes, and allowed for complex journey orchestration and measuring marketing effectiveness, resulting in greater transparency and productivity across the organization”
