Real-time Customer Journey Enablement with Salesforce Journey Builder and Unica Interact
Leverage Salesforce Marketing Cloud capabilities in the financial sector
30% decrease in
end-to-end campaign
operations
15% increase in customer acquisition through real-time conversion strategies
30% reduction in churn with omni-channel strategies and consistency of messaging
Munvo assisted a Canadian multinational financial services company
that provides personal and business banking, investment services, and more. This organization holds customers at the center of their business strategy and are the driving force of this project.
This organization’s goal
was to implement SFMC on top of their Unica Interact to leverage the customer journey capabilities of Salesforce. To do so, Munvo had to determine how to implement customer journey capabilities with the Unica Interact real-time decisioning engine without compromising downstream processes and data integrity.
Munvo leveraged a hybrid approach
with SFMC and Unica Interact to implement a real-time omni-channel solution. SFMC was used as a channel delivery tool to maintain consistency of delivery management and lead source management. Unica Interact was used as the decisioning tool to maintain the data models used for centralized and simplified reporting.
Munvo enhanced the experience for the bank’s customers
with omni-channel enablement from enabled messaging and consistency across channels. Additionally, the solution enabled real-time personalization for email campaigns with engagement across channels to ensure omni-channel marketing presence.
Results
Munvo’s solution allowed the channel delivery process to be brought in-house. The implementation of a hybrid solution allowed for the disbursement of functionalities from the legacy system onto more modern technologies.
reduction in channel execution costs
ownership and flexibility of channel strategies
dependencies
cost of technology and data
flexibility of technology management
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
By using this website, you agree to our use of cookies to enhance site functionality, website performance, and your online user experience. For more information, please review our Cookie Policy. I ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.