Upgrading to Unica V12 unlocks EMM tracking capability and new features

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CUSTOMER SUCCESS STORY

Upgrading to Unica v12 unlocks EMM tracking capability, amongst 100+ new features

Unica logo
orange down arrow
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Upgrade from
Unica v10 to v12
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Track 6000+
marketing projects
in Unica Plan
illustrative icon
100+ enhancements
enabled by Unica
upgrade
illustrative icon
Upgrade from
Unica v10 to v12
illustrative icon
Track 6000+
marketing projects
in Unica Plan
illustrative icon
100+ enhancements
enabled by Unica
upgrade

The client

was to upgrade unica v10 to v12, enable the new capabilities of Unica Plan, increase the number of marketing projects delivered by the tool, and maintain support by using the most current version. The need for staff augmentation services stemmed from a difficulty in finding product owners that were knowledgeable and comfortable with the technical details of Unica tools.

Upgrading to Unica V12 unlocks EMM tracking capability and new features - the insides of a high-end personal computer
Upgrading to Unica V12 unlocks EMM tracking capability and new features - woman working on a laptop

This organization’s goal

was to implement SFMC on top of their Unica Interact to leverage the customer journey capabilities of Salesforce. To do so, Munvo had to determine how to implement customer journey capabilities with the Unica Interact real-time decisioning engine without compromising downstream processes and data integrity.

With staff augmentation services,

Munvo provided support in four areas: technical expertise, leadership, soft skills and, business/risk analysis. Focusing on project management, we tracked hours, facilitated meetings, and opened tickets. We implemented a set of testing requirements as well as training and documentation. Munvo hosted regular town halls allowing the client to submit ongoing feedback and updates.

Upgrading to Unica V12 unlocks EMM tracking capability and new features - people at a meeting
Upgrading to Unica V12 unlocks EMM tracking capability and new features - people surrounded by computers

Upgrading to Unica v12

enabled new capabilities and maintained Unica support by using the most current version. Their tech stack now supports an EMM application (Unica Plan) allowing over 200 users to track marketing project statuses, details, and deliverables.

Results

Munvo’s staff augmentation services which include effective agile planning as well as ROI and risk assessment enabled the client to focus on valuable enhancements and bridge the gap between business and tech teams.

Upgrading to Unica V12 unlocks EMM tracking capability and new features infographic

Maximize your MarTech Investment!

Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.

BOOK A DISCOVERY CALL

Maximize your MarTech Investment!

Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.

BOOK A DISCOVERY CALL

Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com

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