Upgrading
to Unica v12
unlocks EMM
tracking
capability,
amongst 100+
new features
Upgrade from
Unica v10 to v12
Track 6000+
marketing projects
in Unica Plan
100+ enhancements
enabled by Unica
upgrade
Upgrade from
Unica v10 to v12
Track 6000+
marketing projects
in Unica Plan
100+ enhancements
enabled by Unica
upgrade
The client
was to upgrade unica v10 to v12, enable the new capabilities of Unica Plan, increase the number of marketing projects delivered by the tool, and maintain support by using the most current version. The need for staff augmentation services stemmed from a difficulty in finding product owners that were knowledgeable and comfortable with the technical details of Unica tools.
This organization’s goal
was to implement SFMC on top of their Unica Interact to leverage the customer journey capabilities of Salesforce. To do so, Munvo had to determine how to implement customer journey capabilities with the Unica Interact real-time decisioning engine without compromising downstream processes and data integrity.
With staff augmentation services,
Munvo provided support in four areas: technical expertise, leadership, soft skills and, business/risk analysis. Focusing on project management, we tracked hours, facilitated meetings, and opened tickets. We implemented a set of testing requirements as well as training and documentation. Munvo hosted regular town halls allowing the client to submit ongoing feedback and updates.
Upgrading to Unica v12
enabled new capabilities and maintained Unica support by using the most current version. Their tech stack now supports an EMM application (Unica Plan) allowing over 200 users to track marketing project statuses, details, and deliverables.
Results
Munvo’s staff augmentation services which include effective agile planning as well as ROI and risk assessment enabled the client to focus on valuable enhancements and bridge the gap between business and tech teams.
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.