Privacy-enhancing Technology: Munvo’s recharged solution ensures omnichannel marketing privacy compliance
As privacy laws continue to develop around the world, privacy technology solutions have been sprouting up to both address this issue and further support organizations as they tackle a variety of compliance requirements. Here at Munvo, we’ve made it our mission to offer a tool that benefits the often-overlooked department of omnichannel marketing. To address this issue, we’ve released a revamped version of our campaignQA solution to fill this need, and ultimately, prompt companies to create concrete rules for inbound and outbound marketing campaigns.
Complying with Privacy Laws
You may be asking yourself: “what is campaignQA?“
Well, campaignQA is a tool that complements your campaign management solution and improves the overall marketing execution process. More than that, it guarantees that your company is not violating any regulatory laws, such as the European Union’s General Data Protection Regulation (GDPR), Canada’s Anti-Spam Legislation (CASL), or California Privacy Law. The IAPP (International Association for Privacy Protection) even published an article that positioned Munvo’s campaignQA as a notable solution for marketers to better comply with such legal stipulations.
Most recently, Munvo’s campaignQA was reintroduced in the updated release of the IAPP’s tech vendor report. The report consolidated several industry-leading technologies, renowned for prioritizing company adherence to privacy laws. In the article, IAPP Associate Editor Ryan Chiavetta, CIPP/US, spoke with Munvo’s Software Development Manager Brad Penwarden about the creation of campaignQA and why omnichannel marketing compliance tools have yet to make it big in the industry.
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Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.