Munvo’s Cheat Sheet on the Adobe Summit 2021
The Adobe Summit – The Digital Experience Conference is coming up and Munvo’s excited to be attending. This event is free and virtual, hosted on April 27-29th, 2021.
Discover best practices, stay ahead of the latest CXM trends and learn about Adobe’s many developments. Here are some things we are excited to learn more about at the Summit:
1 – Adobe Campaign Classic V8 will run on Snowflake which should give a very significant boost in performance, scalability, and capability. This new feature will help close the capability gap between hosted and hybrid deployments of Adobe Campaign.
2 – Workfront was purchased by Adobe this year. Workfront brings a lot of capability to the table and we are excited to see how this platform will augment the various Adobe Marketing Cloud applications.
3 – Adobe has been making significant investments in the Adobe Experience Platform (AEP) and the adoption is growing quickly in the market. We are excited to see what new features and capabilities Adobe has added in the recent months and hear some customer success stories.
The sessions Munvo’s most excited about out of 466 sessions:
AEP
1 – AI/ML for CX: The Hyper-Personalization Genie
2 – Build a Future-Proof Strategy for Data Management
3 – Create and Manage Personalized Next-Best Offers
4 – Orchestrating Personalized B2C and B2B Customer Journeys at Scale
5 – The Future of Customer Journey Management
ACC
1 – Improve Speed and Scale with Adobe Campaign Cloud Database Manager
2 – SMS Channel Best Practices for Adobe Campaign
3 – What’s New with Adobe Campaign Classic
Analytics
1 – Build a Future-Proof Strategy for Data Management
2 – Building a Scalable Direct-to-Consumer Digital Foundation
3 – Future Proofing for a World Without Cookies
4 – Utilizing Real-time Insights to Optimize Email Campaigns
AEM
1 – Ways to Future-Proof Your Marketing Organization with Workfront
2 – Adobe Experience Manager as a Cloud Service: Top Innovations
3 – Guided Transition to Adobe Experience Manager in the Cloud
All information regarding the Adobe Summit 2021 can be found on their website.
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