The Adobe Summit Recap: 3 Key Takeaways

The Adobe Summit Recap: 3 Key Takeaways

Get the Munvo Team’s Firsthand Account of the 2019 Digital Experience Conference

It’s a wrap: the Munvo team has returned from Las Vegas, officially marking the end of yet another impressive Adobe Summit. As discussed in our previous post, this year’s conference promised an experience that would be innovative, informative, and inspiring – and it certainly delivered.

From March 26-28, 10 of us from Munvo Montreal, Toronto, Calgary, and California, inhabited the Venetian in Vegas for a period of proactive learning and networking. During this time, our team chose from a variety of over 300 immersive sessions and workshops to attend. With more than 17,000 participants, including leaders from global brands and trusted Adobe partners, the 2019 Digital Experience Conference proved to be the biggest and most exciting yet. It’s no wonder that 99% of ticket-holders reported that the summit met or even exceeded their expectations. Our colleagues at Munvo fall into that same category, which is why we want to share our Adobe Summit Recap, and ultimately, impart our knowledge of what went down this year.

The Munvo Team at the 2019 Adobe Summit

Munvo’s 3 Main Takeaways from the 2019 Adobe Summit:

Adobe Experience Cloud Keeps Marketers in Mind

Let’s begin our Adobe Summit Recap with a discussion of customer experience. Customer Experience Management (CEM) was an overarching theme at this year’s Digital Experience Conference. The 2017 name change from the Adobe Marketing Cloud (AMC) to the Adobe Experience Cloud (AEC) perhaps most obviously encapsulates this priority. Of course, it also aligns with the brand’s motto. In the words of Adobe CEO, Shantanu Narayen: “People buy experiences. Not products.”

From session to session, the subject of delivering consistent and relevant omni-channel experiences at scale repeatedly came up, as it lies at the centre of Adobe Campaign, a tool designed for the modern-day marketer. The release of the Adobe Experience Cloud platform further simplifies and optimizes the end-to-end process of creating and delivering personalized customer experiences at scale. More than this, it allows for the real-time management of customer profiles enabled by a robust set of digital marketing applications, such as Adobe’s Marketing Cloud, Advertising Cloud, Analytics Cloud, and Commerce Cloud.

Having specialized in marketing consulting for over 14 years, we at Munvo recognize the value of capitalizing on crucial integrations to enhance marketing practices, and by extension, customer engagement. The 2019 Adobe Summit highlighted the inclusion of Marketo and Magento to the Adobe Experience Cloud for this purpose. While Marketo, a worldwide leader in B2B (Business-to-Business) Marketing Automation was added to the Marketing Cloud, Magento instead created its own unique Commerce Cloud. The incorporation of these two applications furthers Adobe’s reach for B2B and E-Commerce marketers across all industries. As such, there was a palpable sense of enthusiasm for both Marketo and Magento throughout the entirety of the Adobe Summit.

The Takeaway?

It’s time to embrace new developments and functionality enhancements within Adobe’s Experience Cloud to take your marketing initiatives to new heights!

Continuous Learning is Key

The next section of our Adobe Summit Recap is devoted to the topic of empathy and company culture, which Shantanu Narayen believes are conductive to innovative marketing practices. During Narayen’s collaborative session with Microsoft CEO Satya Nadella, they outlined their secret to driving business outcomes. According to Nadella, marketers must transition from a ‘know-it-all’ mindset to one that is interested in learning it all, in order to achieve and maintain success.

At Munvo, we similarly believe that ongoing learning is vital for reaching both our short- and long-term goals. With tools such as Munvo’s e-learning platform, EMM School (Enterprise Marketing Management), immersive training events, and enthusiastic support to pursue technology certifications from our partners (Adobe included!), you can see why Nadella’s message resonated so strongly with us.

It is this volition to keep on learning that also led us to embrace the Adobe Experience League, an online program for guided learning to help just about anyone master the Adobe Experience Cloud. After all, the experience league permits its users to review and apply knowledge directly from the Adobe sessions to their own marketing practices.

The Takeaway?

It doesn’t matter whether you’re an amateur or expert user of the Adobe Experience Cloud! Once you walk into the Adobe Summit, you’ll be given an equal opportunity to listen, learn, and contribute to the conversation.

It’s Never Been Easier to Connect and Collaborate with Digital Marketing/Experience Leaders

Our Adobe Summit Recap would not be complete without reiterating Adobe’s attention to the attendees’ overall networking opportunities. This year’s conference provided us with the ideal atmosphere to catch up on the latest trends in customer experience management alongside some top leaders in the MarTech industry. The schedule and set up were organized in a way that made it easy for us to meet new peers and collaborate with independent businesses and Adobe partners alike. There were plenty of occasions to connect with likeminded individuals during the Welcome Reception and Community Mixer – not to mention the Summit Bash where we enjoyed a performance by The Killers. The Community Pavilion was also convenient for engaging with Adobe product experts and other technology providers, whereas the Partner Area was particularly useful for us at Munvo, as a longstanding Adobe partner.

Meanwhile, each hour-long session at this year’s summit concluded with its own specialized Q&A to ensure maximum participation among attendees. It was motivational for us to partake in a larger dialogue and have our voices heard. This also led to plenty of conversation following the sessions, which built a sense of community among attendees to contribute their respective best practices and preferences.

The Takeaway?

Adobe’s emphasis on human connection and personalization is not only limited to their tools and products; it informs and inspires the events that they host, as epitomized by this year’s Digital Experience Conference.

In light of all the information absorbed over our three days at the Adobe sessions, Munvo’s Adobe Summit Recap unpacks just a few of our firsthand highlights, insights, and observations. Naturally, each individual experience at the summit will differ. How much you get out of the annual event chiefly relies on you! If you remain a curious and proactive participant, then you’ll surely be as moved as we were. All in all, the Munvo team is already looking forward to next year’s Digital Experience Conference.

Were You at the 2019 Adobe Summit and Want to Connect? Contact Us Here!

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About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

2019 Adobe Summit: 5 Sessions You Won’t Want to Miss

2019 Adobe Summit: 5 Sessions You Won’t Want to Miss

Munvo Unpacks the Most Anticipated Adobe Campaign Sessions at This Year’s Adobe Summit

Adobe Promises an Innovative, Informative, and Inspiring Event

The Adobe Summit is one of the most talked about tech events each year – and the 2019 Digital Experience Conference is no exception. A number of our Munvo consultants (10 of our team members, to be exact!) will be in Las Vegas from March 26-28 for a period of interactive learning, listening, and networking.

An annual tradition, the Adobe Summit is packed with ample A-list presenters who will impart their wisdom, advice, and share inspirational success stories with attendees. In fact, this season’s schedule comprises of more than 300 informative sessions. That’s why we perused the itinerary ahead of time, to narrow down several talks that our Munvo specialists recommend for current and aspiring users of Adobe Campaign.

Take a Look at Munvo’s Top 5 Must-See Sessions at This Year’s Adobe Summit

S114 – Acronym-mageddon! Data Technologies Everywhere!

Speakers:

Dan Raff, Expert, Adobe
Joe Berg, Marketing Manager, 3M

Schedule:

Tuesday, March 26
1:00 PM – 2:00 PM

Get settled in and start off with Dan Raffe and Joe Berg’s session on leading data technologies today. In this talk, Berg, the Marketing Manager over at 3M, will outline how the development of a data-driven economy has shaped his business. Raffe, a renowned Adobe Expert, will also reveal the importance of analyzing and understanding consumer data on all levels, from its storage and organization to the way that it is activated in a complex ecosystem for marketing and IT teams alike.

S108 – Transforming Customer Data into High-Value Audiences

Speakers:

Kris Groulx, Manager of Analytics and Insights, TELUS
Nagrendra Nukala, Multi-Solutions Architect, Adobe

Schedule:

Tuesday, March 26
5:30 PM – 6:30 PM

While the first day of the Adobe Summit is often filled with orientation-style festivities, you’ll want to make it out to Kris Groulx and Nagendra Nukala’s discussion of TELUS’s digital journey. Groulx, who manages Insights and Analytics at TELUS, pairs up with Adobe’s Multi-Solution Architect, Nukala, to examine TELUS’s personalization strategies. More specifically, they will provide insights on how to master Adobe Audience Manager (AAM), a data management platform (DMP) meant to improve your targeted marketing initiatives.

S309 – Pushing the Limits of Email Design and Innovation

Speakers:

Bruce Swann, Group Product Marketing Manager, Adobe
David DeVore, Founder and CEO, Story Ports

Schedule:

Wednesday, March 27
2:00 PM – 3:00 PM

Digital marketers, developers, and campaign managers are equally excited for Bruce Swann and David DeVore’s collaborative talk. This session, hosted by the Group Product Manager at Adobe and the Founder/CEO of Story Ports, respectively, explores the most current and cutting-edge capabilities available for dynamic email design and the deployment of engaging campaigns. Most importantly, Swann and DeVore will provide tips and tricks for mastering cross-channel experiences that intersect – whether it be through the overlap of social media, email, and/or website design.

S981 – Digital Transformation in Life Sciences: A MarTech Perspective

Speakers:

Joe George, Head of Marketing Technology COE, Abbvie Inc.
Thomas Swanson, Head of Industry Strategy and Marketing, Adobe

Schedule:

Thursday, March 28
9:30 AM – 10:30 AM

On the last day of the Adobe Summit, you’ll want to rise early enough to catch Joe George and Thomas Swanson’s discussion of digital transformation and its implications on running a successful MarTech business today. In this talk, Abbvie’s Head of Marketing Technology, George, joins forces with Swanson, the Head of Industry Strategy and Marketing at Adobe, to outline the tangible ways that digital transformation processes are actually implemented.

S304 – Triple Threat: 24 Hour Fitness, Microsoft Dynamics 365, and Adobe Campaign

Speakers:

Ben Tepfer, Technical Evangelist for Microsoft, Adobe
Mike Carney, Vice President of Marketing, 24 Hour Fitness

Schedule:

Thursday, March 28
2:30 AM – 3:30 AM

Why not end your summit experience with a use case that prioritizes personal fitness and lifestyle goals? Leave it to Ben Tepfer, a Microsoft Technical Evangelist, and Mike Carney, the VP of Marketing at 24 Hour Fitness, to showcase various methods for effectively connecting with consumers as they navigate complex customer journeys. Together, they will highlight the value of both knowing and prioritizing your audience.

More to Come

Keep in mind that these are just a few of the many sessions that you should see if you’re currently working with or planning on adopting Adobe Campaign. Other notable speakers include actress, producer, and entrepreneur, Reese Witherspoon, Microsoft CEO, Satya Nadella, comedian Mindy Kaling, and of course, Adobe President, Shantanu Narayen – not to mention a long-awaited performance by The Killers. It is no wonder that Adobe promotes its digital conference as “a week that will change your thinking about brand experiences.”

Be sure to stay tuned for a follow-up blog, as our colleagues will be reporting back from Las Vegas to share their take on the 2019 Adobe Summit.

Are you also attending the Digital Experience Conference? Feel free to contact us using the form below if you’re interested in meeting up at the conference.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

How AEM 6.5 Benefits your Business

How AEM 6.5 Benefits your Business

Personalize Customer Journeys with AEM 6.5

Marketing specialists rejoice in the wake of Adobe Experience Manager’s (AEM) 6.5 release. As certified Adobe marketing solutions partners, the consultants here at Munvo have responded with an overwhelming sense of enthusiasm. This latest upgrade involves cutting-edge features to better support digital marketers and IT developers alike. From automatic scaling to quick edit and personalization functions, you’ll be able to refine your AEM practice, and as a result, enhance your customer’s overarching experience.

In this article, we dig deeper to demonstrate how you can take full advantage of AEM’s latest capabilities and lead in Customer Experience Management (CXM) – from the beginning to the very end of your next campaign.

Here are 3 ways that AEM 6.5 can help you achieve your marketing aims:

Consolidate

One major priority of AEM’s recent upgrade is to provide users with a faster and more efficient virtual workspace. Put simply, Version 6.5 was designed to both customize and consolidate marketing operations. It can, primarily, be used to edit Single Page Applications (SPAs), such as websites built using the React or Angular JavaScript frameworks.

The Adobe Asset Link, now readily available, also permits users to locate and reuse their digital assets directly within Adobe Photoshop, Illustrator, and InDesign. At the same time, the Brand Portal transfer service promotes teamwork through the collaborative management of these digital assets. By facilitating the process of editing and reworking marketing material, AEM empowers its users to make changes in real time.

Automate

AEM’s cloud agility solidifies your company’s IT support with backup so that team members are prepared to spring into action, should any issues arise. Users can optimize workflows through an accelerated speed-up delivery that will consistently deploy and regulate digital campaigns, expediting their time to market. In fact, AEM’s new autoscaling service detects spikes and drops in traffic as they occur, which instantly alters the number of active servers running. AEM 6.5 tracks all activity to minimize downtime, reduce risks, and ensure that no customer experience is hindered by technical difficulties.

Adapt

In addition to these functions, the Automated Forms Conversion service digitizes data capture by converting original print to adaptive, device-friendly forms. Adobe’s upgrade includes a Smart Crop tool that is tailored to accommodate video content on just about any device – whether it be a laptop, desktop computer, or mobile phone. Perhaps most impressively, this feature (powered through Adobe Sensei’s AI) can intuitively identify and crop the most vital facets of your video in order to produce a refined online viewing experience for your audience. In a world where consumers own and actively use multiple devices, personalization is key. It is imperative that your business adjusts to all possible channels – a goal that is increasingly attainable with AEM 6.5.

Keeping today’s competitive climate in mind, it is worth showing your customers just how much you value them, no matter what industry you’re in. After all, consumers are empowered to navigate digital platforms (and dismiss them!) at a speed that is unprecedented. The quality of your marketing initiatives depends on a solid digital transformation strategy. That’s why our Munvo consultants are eager to employ and experiment with Adobe’s latest version. With AEM 6.5, users can now convey relevant and personalized messages so that they are highly effective, carefully controlled, and humanizing in essence.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Complying With Privacy Laws Using Munvo’s campaignQA

Complying With Privacy Laws Using Munvo's campaignQA

Consent Management for Marketing Campaign Automation Technologies
Tech Vendor ReportRead the Full Article

Privacy-enhancing Technology: Munvo’s recharged solution ensures omnichannel marketing privacy compliance

As privacy laws continue to develop around the world, privacy technology solutions have been sprouting up to both address this issue and further support organizations as they tackle a variety of compliance requirements. Here at Munvo, we’ve made it our mission to offer a tool that benefits the often-overlooked department of omnichannel marketing. To address this issue, we’ve released a revamped version of our campaignQA solution to fill this need, and ultimately, prompt companies to create concrete rules for inbound and outbound marketing campaigns.

Complying with Privacy Laws

You may be asking yourself: “what is campaignQA?

Well, campaignQA is a tool that complements your campaign management solution and improves the overall marketing execution process. More than that, it guarantees that your company is not violating any regulatory laws, such as the European Union’s General Data Protection Regulation (GDPR), Canada’s Anti-Spam Legislation (CASL), or California Privacy Law. The IAPP (International Association for Privacy Protection) even published an article that positioned Munvo’s campaignQA as a notable solution for marketers to better comply with such legal stipulations.

Most recently, Munvo’s campaignQA was reintroduced in the updated release of the IAPP’s tech vendor report. The report consolidated several industry-leading technologies, renowned for prioritizing company adherence to privacy laws. In the article, IAPP Associate Editor Ryan Chiavetta, CIPP/US, spoke with Munvo’s Software Development Manager Brad Penwarden about the creation of campaignQA and why omnichannel marketing compliance tools have yet to make it big in the industry.

Click below to read the full article

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Munvo Receives Adobe Campaign Specialty Certification

Munvo Receives Adobe Campaign Specialty Certification

Munvo Receives Adobe Campaign Specialty Certification

Investing and Demonstrating Leadership As An Adobe Experience Cloud Partner

Today we are announcing the latest acknowledgment we’ve received from Adobe – our Adobe Campaign Specialty Certification. This achievement is in recognition of our commitment to building a team of high performing Adobe Campaign consulting resources as well as the successful completion of multiple Adobe Campaign projects.

Rob Davis, Managing Partner for Business Development and Alliances, said, “This achievement is the recognition of our commitment and success in helping the Adobe customer base achieve their marketing goals through the implementation of the Adobe Campaign technology. Organizations need marketing solutions that meet their requirements, can be deployed quickly and help drive business value. Meeting these needs requires commitment, collaboration and innovation between Munvo and our technology partner Adobe.”

“Our commitment to the Adobe technology goes back to 2012 when we became one of the first Neolane partners in North America. After Adobe’s acquisition of the company in 2013, we continued to work together to deliver high performing marketing solutions for clients across different industries”, states Mathieu Sabourin, Munvo’s President and Founder.

Our Adobe delivery capabilities aren’t limited to Campaign, as our consultants hold more than 40 certifications across Adobe Campaign, Experience Manager and Audience Manager. Working in close coordination with Adobe, we have contributed to the successful completion of over 300 Adobe Campaign projects.

In addition, our latest capability investments included enabling cross-module functionality. For example, implementing the email template capabilities of AEM to support Adobe Campaign solutions. These are just a few reasons why we are so proud of our newly obtained Adobe Campaign Specialty Certification.

A big thank you to everyone here at Munvo and to our partners at Adobe.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for AdobeSAS, and Unica Marketing Solutions