Munvo Blog

Our Most Recent Articles and Updates

Creating a Customer Journey in the World of Enterprise Marketing

As a Business Solutions Consultant, my engagements tend to be short and sweet - yet very frequent. Through my years of experience, I have come to notice an uptick in the use of customer journey maps for the world of Enterprise Marketing. To provide some clarity on...

How 200,000 Audience Data Platforms Users Organize Their DMP Solutions

Companies are now facing a new challenge when trying to identify the best audience data platforms for their situation. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list...

Why Marketers Need to Start Using SMS Marketing Channels

SMS marketing has been around for a quite some time, yet most businesses still fail to integrate it into their marketing strategy correctly. Without getting into too much detail (not yet at least), here are a few reasons why every marketer should be considering this...

3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for...

How E-Learning & Continuous Learning Benefits Everyone

  “An investment in knowledge pays the best interest.” – Benjamin Franklin I have always believed - even after entering the workforce - that an individual's drive for knowledge should never stop. This attitude is what pushed me to get into the field of e-Learning. I...

How IBM Interact Connects Live Chats with Retargeting Strategies

Out with old, in with the new – strategy that is. Customer Relationship Management (CRM) is facing a new frontier with the exposure of assisted channels and marketing technologies. However, these new strategies do not only focus on technology. Instead, they revolve...

Top 1500 Retail & E-Commerce Business Technology Adoption Report

Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list...