The client came to us with a challenge related to their existing infrastructure. Specifically, they could not route API/customer responses to the correct marketing instance based on business unit. This meant all customer responses were routed to one instance, and data was unavailable to other business units/marketing teams.
They needed a solution that could enable quicker time to market for API-dependent solutions and had the native ability to route API calls based on payload data like source, email, and other parameters. Our client also wanted to resolve this issue without requiring their developers to develop additional functionality in their in-house software. They needed a solution that could work seamlessly with their existing infrastructure and ensure that data is routed correctly to the correct marketing instance based on the business unit.