Planning a move from SAS Marketing Automation to CI 360?

Learn what it takes to modernize your marketing operations—from infrastructure readiness to capability mapping and long-term scalability.

Next session: June 30th & July 30th 2025 | 11:00 AM - 1:00 PM EST

SAS Gold Partner

Experience the SAS Modernization Planning Workshop

This hands-on, instructor-led session focuses on what really matters when preparing for a successful platform migration. Learn how to align people, data, and processes for a smooth transition from SAS MA to CI 360—based on modernization best practices and real-world examples.

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  • Online, Virtual Instructor-Led
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  • Marketing Directors and Managers
  • IT Professionals
  • SAS Administrators
  • Marketing Operations Specialists
  • Marketing Analysts
  • Related Professionals
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  • Up to 5
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  • 1-3 hours

Key Takeaways of the SAS Modernization Workshop

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Modernization Priorities: Learn what to keep, evolve, or replace when moving from SAS MA to CI 360

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Gap & Impact Assessment: Identify functional differences and potential impacts to campaigns, data, and users

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Phased Migration Strategy: Outline a modernization roadmap aligned with your internal resources and long-term goals

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Common Pitfalls: Understand the missteps to avoid based on lessons from real SAS modernization projects

Session includes:

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Current-State Review & Migration Planning

Start with a clear-eyed assessment of your SAS MA setup and what modernization could look like with CI 360.

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Capability Comparison & Redesign Opportunities

Map SAS MA features to CI 360, highlighting where modernization offers functional or strategic advantages.

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Data Flow & Integration Planning

Discuss how to approach data migration, real-time architecture, and third-party integrations during your transition.

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Q&A
and Wrap-Up

Get answers to your specific challenges and leave with practical next steps for your modernization journey.

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Key Benefits of the SAS Modernization Workshop

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Understand how SAS CI 360 enables real-time, cloud-native engagement

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Build a modernization roadmap tailored to your needs
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Avoid technical debt by migrating with a clean, strategic approach

See SAS Customer Intelligence 360 In Action

Learn how a leading digital gaming platform partnered with Munvo to improve engagement using A/B testing in SAS CI 360. With a data-driven experimentation strategy, they increased conversions, optimized campaign performance, and built a repeatable testing framework that scaled across channels.

Munvo Shaun Memon

Shaun Memon

DIRECTOR OF PROFESSIONAL SERVICES AT MUNVO
With over 5 years at Munvo, Shaun excels in digital transformations and streamlining marketing processes across diverse industries. As a consultant he has driven successful initiatives, encompassing upgrades, process enhancements, use case enablement, best practices implementation, and improvements in reporting and attribution. Shaun’s expertise centers on refining marketing processes, instituting best practices, and crafting highly effective marketing strategies.

Interested? Reserve your seat today* and experience SAS Customer Intelligence 360 the way it was meant for business leaders.

*Please note: This workshop is tailored for professionals from industries outside of IT consulting.

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