Boosting Conversions: How A/B Testing with SAS Customer Intelligence 360 Transformed a Leading Digital Gaming Platform

Munvo partnered with the client to implement SAS Customer Intelligence 360 Discover and Engage: Digital, addressing their need for enhanced A/B testing capabilities and personalized user experiences. The solution involved:

• Munvo integrated SAS CI 360 with the client’s existing digital platform, setting up the infrastructure to conduct sophisticated A/B tests and enabling enhanced data collection on user behavior. This integration allowed for real-time testing and adjustments, providing immediate insights into which variations performed best.
• Munvo worked closely with the client to develop a tailored A/B testing framework. This framework guided the client in selecting and prioritizing tests based on their business objectives, such as improving conversion rates and user engagement. It included criteria for test selection, execution timelines, and success metrics, ensuring that every test was aligned with their strategic goals.
• By leveraging SAS CI 360’s advanced segmentation capabilities, the client was able to target specific audience segments with personalized content and tests. This approach allowed them to cater to different user groups, such as new visitors and loyal customers, providing a more customized experience and yielding more precise insights into what drives engagement across various demographics.