Planning a move from SAS Marketing Automation to CI 360?

Learn what it takes to modernize your marketing operations—from infrastructure readiness to capability mapping and long-term scalability.

Next sessions: February 13th & March 13th 2026 | 11:00 AM - 1:00 PM EST

SAS Gold Partner

Experience the SAS Modernization Planning Workshop

This hands-on, instructor-led session focuses on what really matters when preparing for a successful platform migration. Learn how to align people, data, and processes for a smooth transition from SAS MA to CI 360—based on modernization best practices and real-world examples.

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  • Online, Virtual Instructor-Led
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  • Marketing Directors and Managers
  • IT Professionals
  • SAS Administrators
  • Marketing Operations Specialists
  • Marketing Analysts
  • Related Professionals
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  • Up to 5
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  • 1-3 hours
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Fill out the form below to download the agenda for this workshop. Inside, you’ll find an overview of the session and what you can expect to learn.

Key Takeaways of the SAS Modernization Workshop

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Modernization Priorities: Learn what to keep, evolve, or replace when moving from SAS MA to CI 360

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Gap & Impact Assessment: Identify functional differences and potential impacts to campaigns, data, and users

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Phased Migration Strategy: Outline a modernization roadmap aligned with your internal resources and long-term goals

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Common Pitfalls: Understand the missteps to avoid based on lessons from real SAS modernization projects

Session includes:

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Current-State Review & Migration Planning

Start with a clear-eyed assessment of your SAS MA setup and what modernization could look like with CI 360.

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Capability Comparison & Redesign Opportunities

Map SAS MA features to CI 360, highlighting where modernization offers functional or strategic advantages.

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Data Flow & Integration Planning

Discuss how to approach data migration, real-time architecture, and third-party integrations during your transition.

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Q&A
and Wrap-Up

Get answers to your specific challenges and leave with practical next steps for your modernization journey.

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Key Benefits of the SAS Modernization Workshop

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Understand how SAS CI 360 enables real-time, cloud-native engagement

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Build a modernization roadmap tailored to your needs
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Avoid technical debt by migrating with a clean, strategic approach

See SAS Customer Intelligence 360 In Action

Learn how a leading digital gaming platform partnered with Munvo to improve engagement using A/B testing in SAS CI 360. With a data-driven experimentation strategy, they increased conversions, optimized campaign performance, and built a repeatable testing framework that scaled across channels.

Amit Desai

Amit Desai

DIRECTOR OF PROFESSIONAL SERVICES AT MUNVO
Since joining Munvo in 2017, Amit has been involved in numerous digital transformation projects across multiple industries, including Financial Services, Telecommunications, and Manufacturing, to name a few. With a strong focus on project delivery and client satisfaction, Amit is able to translate business and strategic objectives into tactical next steps while setting a calm and pleasant environment for all. Through his experiences in roles spanning business and technical consulting, project management, account management, and executive leadership, Amit understands the challenges leaders face and is able to leverage his experience and teams to address them.

Mahtab Masood

SENIOR MARTECH TRANSFORMATION CONSULTANT, MUNVO
Mahtab is a seasoned MarTech leader with 15+ years of experience helping enterprises improve customer experience and accelerate growth through data-driven, AI-enabled MarTech. He blends thought leadership with delivery excellence, enabling marketing teams to translate data, process, and technology into measurable business impact. Across North America, he has led engagements spanning Customer Data Platforms, marketing automation, digital analytics, journey orchestration, and intelligent decisioning. He has served in technical, consulting, leadership, and business development roles, aligning executives, marketers, and technologists to deliver outcomes at scale.

Interested? Reserve your seat today* and experience SAS Customer Intelligence 360 the way it was meant for business leaders.

*Please note: This workshop is tailored for professionals from industries outside of IT consulting.

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