This hands-on, instructor-led session focuses on what really matters when preparing for a successful platform migration. Learn how to align people, data, and processes for a smooth transition from SAS MA to CI 360—based on modernization best practices and real-world examples.
Fill out the form below to download the agenda for this workshop. Inside, you’ll find an overview of the session and what you can expect to learn.
Modernization Priorities: Learn what to keep, evolve, or replace when moving from SAS MA to CI 360
Gap & Impact Assessment: Identify functional differences and potential impacts to campaigns, data, and users
Phased Migration Strategy: Outline a modernization roadmap aligned with your internal resources and long-term goals
Common Pitfalls: Understand the missteps to avoid based on lessons from real SAS modernization projects
Start with a clear-eyed assessment of your SAS MA setup and what modernization could look like with CI 360.
Map SAS MA features to CI 360, highlighting where modernization offers functional or strategic advantages.
Discuss how to approach data migration, real-time architecture, and third-party integrations during your transition.
Get answers to your specific challenges and leave with practical next steps for your modernization journey.
Understand how SAS CI 360 enables real-time, cloud-native engagement
Learn how a leading digital gaming platform partnered with Munvo to improve engagement using A/B testing in SAS CI 360. With a data-driven experimentation strategy, they increased conversions, optimized campaign performance, and built a repeatable testing framework that scaled across channels.
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