At the forefront of a successful MRM implementation is the planning stage. The planning of an organization’s marketing strategy ensures all 3 MRM components; people, process, and technology align. Although budgeting also plays an important role, the planning stage revolves highly around scheduling and resource optimization.
Planning, and having an overview of all your ongoing marketing activities, increase overall campaign visibility and ensures uniform resource distribution. These resources are spread across campaigns in order of their complexity, priority, and allocated budget. These three key drivers will allow for more efficient marketing budgets across your different lines of business.
Additionally, when it comes to mature MRM implementations, historical data such as past budgets, resource efficiency, and campaign ROI are taken into consideration.