Deliver personalized customer journey experiences with marketing roadmaps

Deliver personalized customer journey experiences with marketing roadmaps image
CUSTOMER SUCCESS STORY

Deliver personalized customer journey experiences with marketing roadmaps

MarTech roadmap assessment and gap analysis

Adobe logo
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Personalization
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Real-time engagement
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Event-driven marketing
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Omni-channel marketing
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Contact Strategy/ Customer Journey
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Personalization
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Real-time engagement
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Event-driven marketing
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Omni-channel marketingy
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Contact Strategy/ Customer Journey

Canada’s largest telecommunications company

needed assistance in planning priorities over the next 5 years to reach their business goals. Siloed marketing divisions made it challenging to identify prospects vs customers, unify customer IDs across platforms and channels, and develop cross-selling opportunities.

Deliver personalized customer journey experiences with marketing roadmaps - telecom mast
Deliver personalized customer journey experiences with marketing roadmaps image

The company’s goal

was to deliver timely, personalized, and relevant communications using a customer’s preferred channel of engagement. They engaged Munvo to help them assess their organizational and technological readiness to deliver their vision of future campaigns. They needed to validate their current MarTech stack and understand which tools are underutilized, can be better integrated, or limited new marketing capabilities.

Munvo conducted an assessment to develop a MarTech roadmap by addressing current and future needs including:

– Digital strategy – focused on MarTech and customer journey
– Customer experience leadership
– Marketing modernization
– Data & analytics – including measurement, profiling, and KPIs

Deliver personalized customer journey experiences with marketing roadmaps image
Deliver personalized customer journey experiences with marketing roadmaps - hand points at whiteboard

Munvo developed a 5-year roadmap

that led to a marketing vision alignment across siloed marketing divisions and collaboration between inbound and outbound digital communication teams. This project enabled a better understanding of optimizations required to move from a product focused strategy to a customer-centric view.

Results

Munvo developed a 5-year roadmap by assessing
the current state of data, people, process, and
technology in relation to the client’s vision to
design. As a result, the company saw incremental
lift through personalization improvements,
improved business insights, and maximized existing
technology investments for time-to-market.

It is exciting to have the trust of one of Canada’s leading telecommunications companies to provide strategic marketing transformation expertise and contribute to shaping personalized customer journey experiences, to ultimately drive increased customer satisfaction and revenue.”

Results

Munvo developed a 5-year roadmap by assessing
the current state of data, people, process, and
technology in relation to the client’s vision to
design. As a result, the company saw incremental
lift through personalization improvements,
improved business insights, and maximized existing
technology investments for time-to-market.

It is exciting to have the trust of one of Canada’s leading telecommunications companies to provide strategic marketing transformation expertise and contribute to shaping personalized customer journey experiences, to ultimately drive increased customer satisfaction and revenue.”

Deliver personalized customer journey experiences with marketing roadmaps infographic
Deliver personalized customer journey experiences with marketing roadmaps infographic for mobile
Deliver personalized customer journey experiences with marketing roadmaps infographic for mobile

Ready to get started?

Munvo Solutions is your premier MarTech Solutions partner. As a proud member of the PlusCo network and a specialized marketing agency, we bring you innovative solutions tailored to your needs. Our trusted partnerships with industry leaders like Adobe, SAS, Salesforce, Unica, Redpoint, ActionIQ, and PEGA enable us to deliver unparalleled service and expertise.

Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com

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