Grow brand engagement via community involvement by leveraging AEM
CUSTOMER SUCCESS STORY
A motorsport brand grows brand engagement via community involvement leveraging Adobe Experience Manager
Increased customer conversion by 2x
Improved customer retention and experience
Improved marketing operations with analytics
Increased customer conversion by 2x
Improved customer retention and experience
Improved marketing operations with analytics
Driven by adventure
The motorsport brand is for the professional outfitter! This is a community that gets outdoors and enjoys powersports and one-of-a-kind experiences. They create curated and guided adventures on land, road, water, and snow.
Creating an engaging community
for a motorsports brand to bring together brand aficionados and provide inspiration for trip and experience ideas requires a great deal of highly customized and relevant content. They know they needed to develop and customize new components for the website, built on Adobe experience Manager, to make it more useable and user-friendly, and convert the main experience to a single page application. The ultimate goal was to provide a great user experience and ensure the community was engaging and drove further brand interaction.
Munvo developed multiple custom components
for the brand, including a single page application integrated with Google Maps that provided search and filtering capabilities for products, multilingual functionality, and social media/newsletter integration
Through supporting the brand
in strategic planning and structuring innovative AEM features that followed the brand’s vision and site usability, user conversion doubled its original rate, and marketing operations improved for the business. They saw an increase in users who visited the website and clicked through to adventure pages. Overall, customer experience drastically improved with the ability to search by map location and filter products on customer’s personal preferences. Additionally, updated components eliminated manual entry by AEM operators.
Results
Building the website on Adobe Experience Manager (AEM) enabled improved user experience, a 2x increase in customer conversion and improved marketing operations by utilizing SEO capabilities to track user analytics with the Adobe Analytics integration.
Multiple pages
consolidated to a single
page experience
30+ products
delivered through the single
page application
30x faster
delivery of new
experiences to users
Consolidating multiple pages into a single experience through the creation of a single page application, backed by AEM content, allowed them to deliver new content seamlessly to users through a familiar map and search experience.
Henry Rosvick – AEM Practice Lead
Henry Rosvick - AEM Practice Lead
Download the Success Story
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Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
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