CUSTOMER SUCCESS STORY
Deliver personalized customer journey experiences with marketing roadmaps
MarTech roadmap assessment and gap analysis
Personalization
Real-time engagement
Event-driven marketing
Omni-channel marketing
Contact Strategy/ Customer Journey
Personalization
Real-time engagement
Event-driven marketing
Omni-channel marketingy
Contact Strategy/ Customer Journey
Canada’s largest telecommunications company
needed assistance in planning priorities over the next 5 years to reach their business goals. Siloed marketing divisions made it challenging to identify prospects vs customers, unify customer IDs across platforms and channels, and develop cross-selling opportunities.
The company’s goal
was to deliver timely, personalized, and relevant communications using a customer’s preferred channel of engagement. They engaged Munvo to help them assess their organizational and technological readiness to deliver their vision of future campaigns. They needed to validate their current MarTech stack and understand which tools are underutilized, can be better integrated, or limited new marketing capabilities.
Munvo conducted an assessment to develop a MarTech roadmap by addressing current and future needs including:
– Digital strategy – focused on MarTech and customer journey
– Customer experience leadership
– Marketing modernization
– Data & analytics – including measurement, profiling, and KPIs
Munvo developed a 5-year roadmap
that led to a marketing vision alignment across siloed marketing divisions and collaboration between inbound and outbound digital communication teams. This project enabled a better understanding of optimizations required to move from a product focused strategy to a customer-centric view.
Results
Munvo developed a 5-year roadmap by assessing
the current state of data, people, process, and
technology in relation to the client’s vision to
design. As a result, the company saw incremental
lift through personalization improvements,
improved business insights, and maximized existing
technology investments for time-to-market.
It is exciting to have the trust of one of Canada’s leading telecommunications companies to provide strategic marketing transformation expertise and contribute to shaping personalized customer journey experiences, to ultimately drive increased customer satisfaction and revenue.”
Results
Munvo developed a 5-year roadmap by assessing
the current state of data, people, process, and
technology in relation to the client’s vision to
design. As a result, the company saw incremental
lift through personalization improvements,
improved business insights, and maximized existing
technology investments for time-to-market.
It is exciting to have the trust of one of Canada’s leading telecommunications companies to provide strategic marketing transformation expertise and contribute to shaping personalized customer journey experiences, to ultimately drive increased customer satisfaction and revenue.”
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com
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