We as marketers segment our operations into funnels – top, middle, and bottom, when seeking out new customers. The top funnel primarily addressing that evergreen, unknown audience whereas the middle and bottom engage with prospects and customers more known to us. This has been the domain of media strategists, planners, and buyers; working often with DMPs that allow them to create new targeting segments through a blend of first- and third-party data, serve ads to those segments and then guide them through a communication journey based on initial responses. 

Google Chrome’s third-party cookie expiration date is a significant inflection point on the top of funnel and leaves marketers questioning how to transition away from a 20-year dependency on cookies.  

Munvo’s webinar, presented by Zach Van Doren, Sr. Director of Partnerships at ActionIQ, Devon DeBlasio, Product Marketing Director at Neustar and, Ade Adeosun, VP Marketing Solutions & Advertising Partnerships at Neustar, unpacks how marketers can face this challenge by focusing on:  

• Learning the importance of top of funnel amidst the middle and bottom funnel 
• Addressing the changes in third-party cookies 
• Proposing solutions to transition off cookies 

This webinar will not only break down these top of funnel challenges, it will also address solutions that can be adopted through the immediate to long term, followed by a live Q&A session.