Best Practice Support

Best Practice Support

When You Need It Most

Let Munvo Exceed your Expectations during these ‘Virtual Times’

Our team has been working diligently to extend Munvo’s support services amid the current global pandemic. From campaign development and best practice alignment to application or admin reinforcement, our experts are readily available to provide ongoing assistance for Adobe Experience Cloud, Unica Campaign / Interact, and SAS CI products.

Here are just some of the ways that we are supporting our clients remotely:

  • Best practices for standardized campaign processes and regulated naming conventions
  • Smooth deployment of critical campaigns in the face of swamped software vendors
  • Tips for effective teamwork and dialogue while socially distant
  • Onboarding onto various marketing automation systems, such as Adobe Campaign, from your virtual environment.

No matter the project, Munvo is there to guide and ensure the success of your next initiative.

 

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Adobe Experience Manager and Adobe Campaign: An Integration to Remember

Adobe Experience Manager and Adobe Campaign: An Integration to Remember

Discover How Integrating AEM with Adobe Campaign can Enhance your Omni-Channel Marketing Practice

As an Adobe partner, we at Munvo recognize that content creation lies at the core of any productive marketing strategy, activity, or cross-channel initiative. While businesses often use their campaign management applications separately from content management tools, a simple integration between Adobe Experience Manager (AEM) and Adobe Campaign can substantially improve their overarching marketing operations. In fact, this combination of Adobe products can help your company deploy consistent and highly personalized omni-channel experiences tailored and targeted to consumers across all industries. It’s no wonder that Adobe once likened AEM and Adobe Campaign’s compatibility to mixing chocolate with peanut butter.

In light of Adobe’s adaptable technologies, this article will draw from Munvo’s Adobe expertise to highlight the different ways that you can use Adobe Experience Manager with Adobe Campaign to better streamline content creation processes and accelerate campaign time to market.

Find out How Adobe AEM and Adobe Campaign Integrations Can Improve your Marketing Operations:

Maintain Consistent Practices

Time and time again, we have seen Munvo’s clients benefit from the integration of Adobe Experience Manager and Adobe Campaign. Underlying this success remains the capacity to create, deploy, and manage content that is both clear and consistent. By leveraging AEM’s email templates and drag-and-drop capabilities, in conjunction with Adobe Campaign’s personalization variables, you can optimize your marketing practice to create compelling email journeys. This integration serves to help your business capitalize on easy wins through the real-time synchronization of various Adobe tools and applications, such as advanced data and charting through AEM Forms’ Interactive Communications.

Keep Customers Interested through Personalized Digital Experiences

It’s no secret that real-time personalization is crucial for getting contemporary consumers to pay attention to – let alone engage with – your business’ marketing materials. In the ongoing pursuit of effective customer relevancy, marketers are under increasing pressure to manage an unprecedented volume of complex campaigns, each with a wide range of personalization options.

By combining Adobe tools, you can facilitate the deployment of advanced omnichannel experiences at scale. Not only does this interactive use of AEM and Adobe Campaign give users access to new personalization features that would otherwise be unavailable, together they can guide marketers to keep up with the ever-changing landscape of real-time personalization.

Deploy Campaigns Quickly and Efficiently

We’ve all heard the saying “time is money,” as well as the more assertive marketing mantra “to create three times the amount of content in twice less the amount of time.” An integration between Adobe Experience Manager and Adobe Campaign can increase the velocity of just about any campaign’s time to market. By harnessing the Digital Asset Manager tool from AEM to host image/video assets from Adobe Campaign, you can take advantage of flexible drag-and-drop functionalities. In particular, the combination of AEM’s Digital Asset Manager with Adobe Campaign prompts the use and creation of templates that lock in the structure of your email, and so, better enable their drag-and-drop capabilities.

You can also utilize the powerful publishing and approval workflows to augment delivery time. These workflows in AEM ensure that content is fully approved before it gets pushed out to customers. In other words, you’ll have the capacity to deliver approved messages first authored in AEM directly via Adobe Campaign. By integrating the two, you can optimize the process of developing and disseminating [1]

Take Preventative Measures to Avoid Potential Errors

It’s time to minimize your manual mistakes. The rate and reoccurrence of human error is entirely manageable thanks to Adobe Experience Manager’s integration with Adobe Campaign. With AEM’s integration, you’ll have access to all the Adobe Campaign tools, assets, and pre-built templates necessary to compose personalized email messages without discrepancies. User data is, essentially, pre-populated to facilitate form submission, so that you and your creative team won’t actually need to learn how to use Adobe Campaign to develop highly personalized emails.

Thanks to the AEM and AC integration, businesses have reported a substantial drop in errors from 3-10 per week (approx. 16 hours of weekly reconciliation and rebuild time) to only 1 error every two weeks (less than 1.5 weekly hours to recuperate and rectify issues).[2] After all, error prevention is the key to expediting effective marketing materials to consumers.

Deliberate and Divide Tasks for Strategic Teamwork

Although collaborative campaigns can get chaotic due to versioning, quality control, and operational task division, the integration of Adobe Experience Manager and Adobe Campaign enables colleagues to work together in perfect harmony. Your creative and marketing teams will be equipped to consolidate data from different systems, and ultimately, unify and personalize your company’s website, emails, and marketing materials. This integration then allows for efficient metadata storage, handle versioning, and image resizing in response to various devices. It also simplifies the process of transferring content directly from Adobe Campaign to AEM without a hassle, while reusing AEM assets without the necessity of copying files from one system to another.

Next Steps

In the MarTech industry, we all want to work rapidly, save time, and increase productivity. These objectives are now increasingly attainable thanks to interactive capabilities of Adobe Experience Manager and Adobe Campaign.

Since 2013, Munvo’s 50+ Adobe certified experts have provided extensive services in streamlining content creation and accelerating campaign time to market, all while eliminating technology silos and complex data flows. AEM’s intuitive content creation and management capabilities are especially powerful when paired with Adobe Campaign’s propensity for refined reporting, measurement, and development. By embracing adaptable functionality enhancements within the Adobe Experience Cloud, you can fully amplify your business’s marketing initiatives.

References

[1] Note that these numbers refer to the experiences of our clients, reported internally at Munvo, 2018-2019.

[2] Ibid, 2018-2019.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

How AEM 6.5 Benefits your Business

How AEM 6.5 Benefits your Business

Personalize Customer Journeys with AEM 6.5

Marketing specialists rejoice in the wake of Adobe Experience Manager’s (AEM) 6.5 release. As certified Adobe marketing solutions partners, the consultants here at Munvo have responded with an overwhelming sense of enthusiasm. This latest upgrade involves cutting-edge features to better support digital marketers and IT developers alike. From automatic scaling to quick edit and personalization functions, you’ll be able to refine your AEM practice, and as a result, enhance your customer’s overarching experience.

In this article, we dig deeper to demonstrate how you can take full advantage of AEM’s latest capabilities and lead in Customer Experience Management (CXM) – from the beginning to the very end of your next campaign.

Here are 3 ways that AEM 6.5 can help you achieve your marketing aims:

Consolidate

One major priority of AEM’s recent upgrade is to provide users with a faster and more efficient virtual workspace. Put simply, Version 6.5 was designed to both customize and consolidate marketing operations. It can, primarily, be used to edit Single Page Applications (SPAs), such as websites built using the React or Angular JavaScript frameworks.

The Adobe Asset Link, now readily available, also permits users to locate and reuse their digital assets directly within Adobe Photoshop, Illustrator, and InDesign. At the same time, the Brand Portal transfer service promotes teamwork through the collaborative management of these digital assets. By facilitating the process of editing and reworking marketing material, AEM empowers its users to make changes in real time.

Automate

AEM’s cloud agility solidifies your company’s IT support with backup so that team members are prepared to spring into action, should any issues arise. Users can optimize workflows through an accelerated speed-up delivery that will consistently deploy and regulate digital campaigns, expediting their time to market. In fact, AEM’s new autoscaling service detects spikes and drops in traffic as they occur, which instantly alters the number of active servers running. AEM 6.5 tracks all activity to minimize downtime, reduce risks, and ensure that no customer experience is hindered by technical difficulties.

Adapt

In addition to these functions, the Automated Forms Conversion service digitizes data capture by converting original print to adaptive, device-friendly forms. Adobe’s upgrade includes a Smart Crop tool that is tailored to accommodate video content on just about any device – whether it be a laptop, desktop computer, or mobile phone. Perhaps most impressively, this feature (powered through Adobe Sensei’s AI) can intuitively identify and crop the most vital facets of your video in order to produce a refined online viewing experience for your audience. In a world where consumers own and actively use multiple devices, personalization is key. It is imperative that your business adjusts to all possible channels – a goal that is increasingly attainable with AEM 6.5.

Keeping today’s competitive climate in mind, it is worth showing your customers just how much you value them, no matter what industry you’re in. After all, consumers are empowered to navigate digital platforms (and dismiss them!) at a speed that is unprecedented. The quality of your marketing initiatives depends on a solid digital transformation strategy. That’s why our Munvo consultants are eager to employ and experiment with Adobe’s latest version. With AEM 6.5, users can now convey relevant and personalized messages so that they are highly effective, carefully controlled, and humanizing in essence.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

3 Areas of Change for Demand-Side Platforms in 2017

3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least 1 million QPS. At the same time, if a platform is lacking in ad-exchange integrations, companies will compensate by integrating BidSwitch and tapping into the missing supply.

So, when it comes to cross-device and cross-channel user targeting, what are some of the upcoming differentiators that DSPs are going to leverage in 2017? How much of an impact will large Fortune 1000 advertising brands have in reshaping new DSP functionalities?

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Custom Contextual Targeting for Cross-Channel Display Advertising

A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag – with limited visibility on the exact list included in the category – for example: Finance, Banking, and Personal Banking.

Once a few niche groups are selected, marketers can start a campaign to identify the location of the impressions. However, what if there was an alternative – a more controlled way of running this process?

Want to learn more? Click below to read the full story

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.