A MarTech Success Story: Helping our Casino Client Reach New Heights of Profitability
CUSTOMER SUCCESS STORY
A MarTech Success Story: Helping our Casino Client Reach New Heights of Profitability
Enabled fast turnaround
(2-4 weeks) for new
campaign initiatives
Flexible offer creation
and redemption
Deployment of nearly 1 million
messages weekly
Enabled fast turnaround
(2-4 weeks) for new
campaign initiatives
Flexible offer creation
and redemption
Deployment of nearly 1 million messages weekly
Client
Our client is a luxury resort and casino located in the heart of Las Vegas. It boasts over 3,000 rooms, multiple restaurants and bars, a full-service spa, and a sprawling casino floor with various gaming options. The resort also features a variety of entertainment options, including live performances and nightlife venues. Overall, it is a popular destination for tourists and locals looking for a luxurious and exciting Vegas experience.
Challenges
Since 2013, Munvo has partnered with the client, initially creating and designing their marketing campaigns. Throughout the 10-year engagement, the client faced numerous challenges, with the top three being:
Finding a long-term, reliable partner
reliable partner who could deliver on their vision and become an expert in their business to facilitate growth.
Integrating various aspects of the operation
including the hotel booking system, casino management system, website, and analytics.
Technical
expertise
While the client understood its marketing objectives well, they needed external technical expertise to realize their vision.
Solution
We worked closely with the client to develop a custom code that enabled seamless integration between their casino systems and Adobe Campaign Classic (ACC), laying the foundation for the client’s future marketing initiatives. As we continued our partnership, we provided ongoing guidance for new campaign and initiative development, recommending strategies for better leveraging Adobe Experience Manager (AEM) for email creation. We also conducted regular upgrades and cloud migrations to ensure the client’s Adobe Suite remained current with the latest and most advanced versions. Our technical expertise and support helped the client achieve their marketing objectives and maintain a competitive edge in their industry.
Benefits
Our partnership with the client allowed them to build a small but highly effective marketing team with just four members and 1 Munvo consultant. With our guidance, the client delivered more complex marketing than some clients with teams of 20 or more people. By leveraging better 1-1 personalization and more granular segmentation and targeting, the client consistently achieved high profitability with occupancy rates of 80% or more. Our streamlined marketing approach also helped keep costs low, enabling the company to run 4 to 5 different campaigns and outreaches every week while staying lean.
Results
Munvo provided unparalleled expertise with support that was hard to come by in the market.
Assisted the marketing team in establishing its place within the organization and promoted its contributions to the enterprise.
We delivered essential support on the technical side to help the client achieve its goals.
Results
Munvo provided unparalleled expertise with support that was hard to come by in the market.
Assisted the marketing team in establishing its place within the organization and promoted its contributions to the enterprise.
We delivered essential support on the technical side to help the client achieve its goals.
Quote from Munvo
The client is a prime example of the potential of a small team utilizing Martech solutions correctly. They consistently achieve more in a week than some of our clients with teams 2-3X their size.
Download the Success Story
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
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General Inquiries + 1 (514) 392 9822
sales@munvo.com
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