Personalized Conversational SMS at Scale with SMS Gateway
CUSTOMER SUCCESS STORY
Personalized Conversational SMS at Scale with SMS Gateway
Effortless SMS message
deployment, monitoring,
and tracking
Scale 1:1 mobile
marketing operations in
a personalized manner
Differentiated the brand through
personalized and meaningful
engagement with customers
Effortless SMS message
deployment, monitoring,
and tracking
Scale 1:1 mobile
marketing operations in
a personalized manner
Differentiated the brand through personalized and meaningful engagement with customers
Client
Our client is a telecommunications provider offering mobile, internet, TV, and home phone services. It operates an extensive wireless and wireline infrastructure network and has a reputation for investing in advanced technology and innovation. The client is committed to improving the customer experience and supporting the communities it serves through philanthropic initiatives.
Challenge
When the client contacted us, their challenge was to migrate from their current SMS provider and integrate their SMS solution with their existing marketing technology stack. They wanted to use Munvo’s SMS Gateway which would allow them to utilize their in-house Adobe Campaign skill set for SMS campaign deployment, instead of relying on an internal solution.
Solution
Our SMS Gateway product provided the client with a comprehensive solution to their challenge. The client could easily build conversational or 2-way SMS campaigns with our product and deploy them through their existing marketing technology stack. This eliminated the need for extensive onboarding and training and avoided integrating marketing data or personally identifiable information (PII) into a standalone SMS solution.
Benefits
By installing the SMS GW-Adobe Campaign connector, the client was able to seamlessly deploy batch campaigns through the SMS Gateway, enabling a more efficient and streamlined process. Additionally, our solution allowed the client to leverage Adobe Campaign’s robust targeting and segmentation abilities to target customers over the SMS channel effectively.
One significant benefit of our solution was enabling conversational or 2-way SMS. This allowed the client to build a direct and personalized channel with their customers, enhancing engagement and fostering a more robust brand relationship. Furthermore, our solution included a URL shortener feature, allowing the client to send links within SMS messages easily.
Overall, our SMS Gateway solution provided the client many benefits, including enhanced targeting and segmentation capabilities, direct and personalized customer engagement through conversational SMS, and a streamlined process for deploying batch campaigns through the SMS channel.
Results
SMS Gateway and Munvo enable our client to:
Scale-up capacity and send 3 million messages/month
Send up to 300,000 SMS messages/day
Deliver 90 SMS messages/second, allowing efficient and timely customer communication
Results
SMS Gateway and Munvo enable our client to:
- Scale-up capacity and send 3 million messages/month
- Send up to 300,000 SMS messages/day
- Deliver 90 SMS messages/second, allowing efficient and timely customer communication
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
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sales@munvo.com
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