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The Real-Time Challenge Of Inbound Marketing Strategies

Most marketers recognize the need to prioritize inbound marketing. Whether it involves an exciting travel offer presented on the homepage of a booking website, a message about new mortgage rates on the screen of an ATM, or optional phone upgrades presented during the...

Demystifying IBM UBX With Practical Cross-Channel Marketing

How many solutions does a common brand in North America use to engage with and analyze its customers? This magic number could vary, but in most cases with large enterprises, we are talking about an average of 20 to 30 different solutions and platforms used. With this...

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